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We got a few things wrong with IGTV, but long-form storytelling remains its USP: Instagram VP Vishal Shah
News & Analysis

We got a few things wrong with IGTV, but long-form storytelling remains its USP: Instagram VP Vishal Shah

At its inaugural Instagram Experience edition, VP of Product, Vishal Shah spoke at length about IGTV, Instagram Threads and other features of Instagram

Instagram is now going to begin injecting advertisements into your Explore page
News & Analysis

Instagram is now going to begin injecting advertisements into your Explore page

Prior to this Instagram only displayed ads in Stories and its regular image feed.

Instagram to start full-screen immersive ads in its 'Stories' feature for businesses
News & Analysis

Instagram to start full-screen immersive ads in its 'Stories' feature for businesses

Popular photo-sharing app Instagram on Thursday announced it will make available immersive, full-screen ads in its "Stories" feature for all businesses globally.

Instagram to soon add video to Carousel ads: Report
News & Analysis

Instagram to soon add video to Carousel ads: Report

Instagram announced that it will soon roll out video carousel ads, a move that will let advertisers share up to five separate videos with one single ad purchase. Each video can be up to 60 seconds long.

Instagram to roll out video view count soon
News & Analysis

Instagram to roll out video view count soon

Instagram has announced that it is launching video view counts and will also offer new product changes this year. The company stated that views are the most widely accepted form of feedback on video, and that's why, users will begin to see view counts underneath videos where before you would normally see likes.

Instagram has 400 million monthly active users; 80 million photos shared per day!
News & Analysis

Instagram has 400 million monthly active users; 80 million photos shared per day!

Popular photo-video sharing app Instagram announced that the community has grown to more than 400 million. The Facebook-owned platform says that 75 percent of its users are living outside of the U.S.

Instagram opens up to advertisers worldwide
News & Analysis

Instagram opens up to advertisers worldwide

Instagram opened its platform to most advertisers across the globe on Wednesday as the photo-sharing app seeks to make more money and compete with popular rivals such as Snapchat.

Instagram now lets users shoot pictures in landscape mode
News & Analysis

Instagram now lets users shoot pictures in landscape mode

Instagram has added new layout options in addition to its signature square for pictures and videos in a bid to attract more advertisers and to stop users defecting to more flexible services such as Snapchat.

Expect ads on Instagram soon: Facebook
News & Analysis

Expect ads on Instagram soon: Facebook

In March this year, Instagram rolled out new carousel ads. According to a blog on Instagram, the idea of the ads was “to match the multi-page ad campaigns found in print magazines. An automobile company, for example, could highlight different features of a new car and include a link to a website with more product information.”

Instagram CEO wants to see service on 'every platform', still no Windows Phone app
News & Analysis

Instagram CEO wants to see service on 'every platform', still no Windows Phone app

Instagram CEO, Kevin Systrom seems to have big plans for the photo-editing and sharing application. In an interview recently, he says that he wishes to see

Cautious Instagram to slowly introduce ads in the next couple of months
News & Analysis

Cautious Instagram to slowly introduce ads in the next couple of months

That’s that, folks. It’s the end of an era as Instagram officially announces that ads are coming to your feeds on the application. The

With 150 million users, Instagram thinks advertisements
News & Analysis

With 150 million users, Instagram thinks advertisements

Instagram has some big plans up its sleeve. The photo-sharing app from Facebook’s stable announced that it is now serving 150 million users and said

Instagram ads when the right time comes: Zuckerberg
News & Analysis

Instagram ads when the right time comes: Zuckerberg

Even as Facebook’s smashing second quarter results are out, CEO Mark Zuckerberg has announced that there are monetisation plans in store for its