Flipkart, Wal-kart or Flip-Mart: In its hour of need, Walmart must focus on in-house brands and not on re-branding
Flipkart is a giant in its own right and has the ability to overshadow brand Walmart in India.
Indians have high expectations for brands, with 94 percent expecting a response within 24 hours of an inquiry and half wanting brands to surprise them.
Initially, the company targeted production capacity of two million, but then again it depends on the right garden
Terming the closure of stores as "a local issue in Delhi" Hardcastle Restaurants Vice Chairman Amit Jatia said that the the impact is just a blip in short term.
The group of ministers to be set up to look into Air India's future will also decide whether the airline needs a new name once it is privatised
Ivanka Trump's brand wins Chinese trademarks after taking office; critics point conflict of interest
China has granted provisional approval for four Ivanka Trump trademarks, with 14 applications filed around the time she took on an official White House role
The new identity marks Wipro's emergence as a trusted digital transformation partner to clients.
Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform's smartphone users.
In January, the company opened its first 'Experience Store' in Bengaluru
The clever part about the protocol branding by Mozilla is that the language of the internet itself is incorporated into the identity.
Volkswagen is putting the Americas at the heart of the turnaround plan for its core VW brand, pinning its hopes on new higher-margin SUVs and electric cars to rebuild its image following the diesel emissions cheating scandal.
Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?
PV Sindhu, Sakshi Malik and Dipa Karmakar can be the face of inspiration, and not just women’s issues, believe branding experts
Are our thoughts and interests so transient that we live our lives minute-to-minute with not a care for our past? Much like the myth of a goldfish’s three-second memory, I don’t think this is true, but a great many brands seem to be banking on that.
India's limited overs captain Mahendra Singh Dhoni, who remains a sought after personality in the endorsement world despite his retirement from Tests, has been duped by one of the many brands he endorses -- Spartan Sports -- of over Rs 20 crore.
Flipkart, India's largest e-commerce marketplace has emerged at the top of a recent consumer study conducted by Red Seer Consulting research firm.
Will Jayalalithaa score a hat-trick of electoral victories in Tamil Nadu and buck the trend to win her second consecutive term in office?
Social media influencers are now solidifying their presence on Twitter as your friend or family member, leading to better positioning and boost in sales.
With its proprietary technology platform, ZAPR wishes to catalyse the shift from TV to mobile and drive insights for brands and broadcasters.