Brand

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Brand - Total results - 57
Flipkart, Wal-kart or Flip-Mart: In its hour of need, Walmart must focus on in-house brands and not on re-branding
Business

Flipkart, Wal-kart or Flip-Mart: In its hour of need, Walmart must focus on in-house brands and not on re-branding

Flipkart is a giant in its own right and has the ability to overshadow brand Walmart in India.

Indian consumers willing to share personal data for a superior brand experience
News & Analysis

Indian consumers willing to share personal data for a superior brand experience

Indians have high expectations for brands, with 94 percent expecting a response within 24 hours of an inquiry and half wanting brands to surprise them.

Goodricke looking to buy more tea gardens in Assam
Business

Goodricke looking to buy more tea gardens in Assam

Initially, the company targeted production capacity of two million, but then again it depends on the right garden

Closure of 43 McDonald's in Delhi will not impact brand: Amit Jatia of Hardcastle Restaurants
Business

Closure of 43 McDonald's in Delhi will not impact brand: Amit Jatia of Hardcastle Restaurants

Terming the closure of stores as "a local issue in Delhi" Hardcastle Restaurants Vice Chairman Amit Jatia said that the the impact is just a blip in short term.

Air India sale: Will the buyer get to rebrand Maharajah? Not fully ruled out as panel will decide
Business

Air India sale: Will the buyer get to rebrand Maharajah? Not fully ruled out as panel will decide

The group of ministers to be set up to look into Air India's future will also decide whether the airline needs a new name once it is privatised

Ivanka Trump's brand wins Chinese trademarks after taking office; critics point conflict of interest
World

Ivanka Trump's brand wins Chinese trademarks after taking office; critics point conflict of interest

China has granted provisional approval for four Ivanka Trump trademarks, with 14 applications filed around the time she took on an official White House role

Wipro unveils a new brand identity to win over clients
News & Analysis

Wipro unveils a new brand identity to win over clients

The new identity marks Wipro's emergence as a trusted digital transformation partner to clients.

Facebook will soon launch its biggest business-to-business advertising campaign
News & Analysis

Facebook will soon launch its biggest business-to-business advertising campaign

Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform's smartphone users.

Amitabh Bachchan joins Chinese smartphone maker OnePlus as brand ambassador
Business

Amitabh Bachchan joins Chinese smartphone maker OnePlus as brand ambassador

In January, the company opened its first 'Experience Store' in Bengaluru

Mozilla goes back to the roots of technology with a new logo and branding language
News & Analysis

Mozilla goes back to the roots of technology with a new logo and branding language

The clever part about the protocol branding by Mozilla is that the language of the internet itself is incorporated into the identity.

Volkswagen has put America at the core of its plan to rebuild its brand following emissions scandal
News & Analysis

Volkswagen has put America at the core of its plan to rebuild its brand following emissions scandal

Volkswagen is putting the Americas at the heart of the turnaround plan for its core VW brand, pinning its hopes on new higher-margin SUVs and electric cars to rebuild its image following the diesel emissions cheating scandal.

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?
Business

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?

Olympians Sindhu, Sakshi, Dipa: 3 inspirational faces that could become brand icons
Business

Olympians Sindhu, Sakshi, Dipa: 3 inspirational faces that could become brand icons

PV Sindhu, Sakshi Malik and Dipa Karmakar can be the face of inspiration, and not just women’s issues, believe branding experts

A brand's reputation is built on more than just flash sales and viral marketing
News & Analysis

A brand's reputation is built on more than just flash sales and viral marketing

Are our thoughts and interests so transient that we live our lives minute-to-minute with not a care for our past? Much like the myth of a goldfish’s three-second memory, I don’t think this is true, but a great many brands seem to be banking on that.

MS Dhoni duped of over Rs 20 crore by Australia-based brand Spartan Sports
First Cricket News

MS Dhoni duped of over Rs 20 crore by Australia-based brand Spartan Sports

India's limited overs captain Mahendra Singh Dhoni, who remains a sought after personality in the endorsement world despite his retirement from Tests, has been duped by one of the many brands he endorses -- Spartan Sports -- of over Rs 20 crore.

Flipkart tops consumer study, most preferred e-commerce platform among consumers
News & Analysis

Flipkart tops consumer study, most preferred e-commerce platform among consumers

Flipkart, India's largest e-commerce marketplace has emerged at the top of a recent consumer study conducted by Red Seer Consulting research firm.

Tamil Nadu 2016: This may be Amma’s chance to break the re-election jinx
Politics

Tamil Nadu 2016: This may be Amma’s chance to break the re-election jinx

Will Jayalalithaa score a hat-trick of electoral victories in Tamil Nadu and buck the trend to win her second consecutive term in office?

Twitter: Reach of brands increased because of social media influencers
News & Analysis

Twitter: Reach of brands increased because of social media influencers

Social media influencers are now solidifying their presence on Twitter as your friend or family member, leading to better positioning and boost in sales.

Media tech startup ZAPR aims to drive insights for brands and broadcasters
Startup

Media tech startup ZAPR aims to drive insights for brands and broadcasters

With its proprietary technology platform, ZAPR wishes to catalyse the shift from TV to mobile and drive insights for brands and broadcasters.

Twitter can reveal brand image better
News & Analysis

Twitter can reveal brand image better

A brand's image is related to the characteristics of who their fans follow on the micro-blogging site Twitter, say researchers, suggesting that Twitter fans of certain brands are likely to follow accounts that tweet about the environment.