Brand

Closure of 43 McDonald's in Delhi will not impact brand: Amit Jatia of Hardcastle Restaurants

Terming the closure of stores as "a local issue in Delhi" Hardcastle Restaurants Vice Chairman Amit Jatia said that the the impact is just a blip in short term.

Air India sale: Will the buyer get to rebrand Maharajah? Not fully ruled out as panel will decide

The group of ministers to be set up to look into Air India's future will also decide whether the airline needs a new name once it is privatised

Ivanka Trump's brand wins Chinese trademarks after taking office; critics point conflict of interest

China has granted provisional approval for four Ivanka Trump trademarks, with 14 applications filed around the time she took on an official White House role

Wipro unveils a new brand identity to win over clients

The new identity marks Wipro's emergence as a trusted digital transformation partner to clients.

Facebook will soon launch its biggest business-to-business advertising campaign

Social networking giant Facebook is set to launch its biggest business-to-business advertising campaign, educating marketers to invest more in mobile video ads specifically created for the platform's smartphone users.

Amitabh Bachchan joins Chinese smartphone maker OnePlus as brand ambassador

In January, the company opened its first 'Experience Store' in Bengaluru

Nokia, SAP Form Anti-Piracy Services Firm

Original1 will provide a one-stop shop for companies seeking secure services that protect them from counterfeiting and safeguard the value of their brands.

Mozilla goes back to the roots of technology with a new logo and branding language

The clever part about the protocol branding by Mozilla is that the language of the internet itself is incorporated into the identity.

Volkswagen has put America at the core of its plan to rebuild its brand following emissions scandal

Volkswagen is putting the Americas at the heart of the turnaround plan for its core VW brand, pinning its hopes on new higher-margin SUVs and electric cars to rebuild its image following the diesel emissions cheating scandal.

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?