Firstpost
  • Home
  • Video Shows
    Vantage Firstpost America Firstpost Africa First Sports
  • World
    US News
  • Explainers
  • News
    India Opinion Cricket Tech Entertainment Sports Health Photostories
  • Asia Cup 2025
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit
Trending:
  • Charlie Kirk shot dead
  • Nepal protests
  • Russia-Poland tension
  • Israeli strikes in Qatar
  • Larry Ellison
  • Apple event
  • Sunjay Kapur inheritance row
fp-logo
Indian consumers willing to share personal data for a superior brand experience
Whatsapp Facebook Twitter
Whatsapp Facebook Twitter
Apple Incorporated Modi ji Justin Trudeau Trending

Sections

  • Home
  • Live TV
  • Videos
  • Shows
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Health
  • Tech/Auto
  • Entertainment
  • Web Stories
  • Business
  • Impact Shorts

Shows

  • Vantage
  • Firstpost America
  • Firstpost Africa
  • First Sports
  • Fast and Factual
  • Between The Lines
  • Flashback
  • Live TV

Events

  • Raisina Dialogue
  • Independence Day
  • Champions Trophy
  • Delhi Elections 2025
  • Budget 2025
  • US Elections 2024
  • Firstpost Defence Summit

Indian consumers willing to share personal data for a superior brand experience

Indo Asian News Service • October 31, 2017, 17:51:58 IST
Whatsapp Facebook Twitter

Indians have high expectations for brands, with 94 percent expecting a response within 24 hours of an inquiry and half wanting brands to surprise them.

Advertisement
Subscribe Join Us
Choose
Firstpost on Google
Choose
Firstpost on Google
Indian consumers willing to share personal data for a superior brand experience

When it comes to better brand experience, consumers are willing to share personal information to help firms deliver superior service, a survey said on Tuesday. [caption id=“attachment_4079345” align=“alignleft” width=“380”]SAP logo at SAP headquarters in Walldorf, Germany. Reuters. SAP logo at SAP headquarters in Walldorf, Germany. Reuters.[/caption] According to e-commerce and product content management software provider SAP Hybris , 92 percent of Indians — compared to 82 percent of additional respondents from Asia-Pacific (APAC) region — are willing to provide some information to brands. The survey also listed that unknown user data (74 percent), unresponsive customer service (73 percent), spamming (59 percent) and making mistakes more than twice (56 percent) as the top four reasons Indians break up with brands. More than half of them said they would provide their email address (68 percent) as well as shopping history and preferences (56 percent). “There are various factors that can establish customer loyalty or cause a break-up,” Nicholas Kontopoulos, Vice President, Fast Growth Markets Marketing, SAP Hybris, said in a statement. “To best cater to customers and stay ahead of their demands, organisations must first and foremost understand their customers so they can engage them in a more personalised fashion,” Kontopoulos added. A recent Forrester survey of Indian business and technology decision-makers reported that 70 percent consider customer experience to be a high or critical priority for their companies. At the same time, Indians have high expectations for brands, with 94 percent expecting a response within 24 hours of an inquiry and half wanting brands to surprise them, keeping the relationship alive. Additionally, 54 percent — the highest among APAC countries surveyed — expect brands to ensure consistent promotions both online and in-store, the survey found. With the willingness to share information, Indian respondents also expect their data to be protected.

Tags
Brand E Commerce User data
  • Home
  • Tech
  • News & Analysis
  • Indian consumers willing to share personal data for a superior brand experience
End of Article
Latest News
Find us on YouTube
Subscribe
  • Home
  • Tech
  • News & Analysis
  • Indian consumers willing to share personal data for a superior brand experience
End of Article

Top Shows

Vantage Firstpost America Firstpost Africa First Sports
Enjoying the news?

Get the latest stories delivered straight to your inbox.

Subscribe
Latest News About Firstpost
Most Searched Categories
  • Web Stories
  • World
  • India
  • Explainers
  • Opinion
  • Sports
  • Cricket
  • Tech/Auto
  • Entertainment
  • IPL 2025
NETWORK18 SITES
  • News18
  • Money Control
  • CNBC TV18
  • Forbes India
  • Advertise with us
  • Sitemap
Firstpost Logo

is on YouTube

Subscribe Now

Copyright @ 2024. Firstpost - All Rights Reserved

About Us Contact Us Privacy Policy Cookie Policy Terms Of Use
Home Video Shorts Live TV