As India is in the middle of the Lok Sabha elections, promotional campaigns encouraging Indians to cast their votes will, understandably, be at an all-time high.
The latest celebrity to create awareness in this respect is Shah Rukh Khan, who turned rapper in his new video and asked citizens to utilise their fundamental right and cast their votes for their chosen candidates.
PM sahib @narendramodi ne creativity ki liye bola tha. Main thoda late ho gaya video banane mein...aap mat hona Vote karne mein!!! ‘Voting is not only our Right, it is our Power.’ Please Use It. Thank u to @tanishkbagchi @abbyviral @parakramsinghr . https://t.co/9280i8BnK3
— Shah Rukh Khan (@iamsrk) April 22, 2019
Composed by Tanishk Bagchi, the rap has been sung by Shah Rukh Khan himseld. The song, titled ‘Karo Matdan’ begins “Lagi ungli pe syaahi, dekho badla nazaara, yeh desh hai humaara, yeh farz hai humaara.” The peppy number is a pleasant surprise for people since Shah Rukh Khan has never been seen in this avatar. Earlier, Prime Minister Narendra Modi had personally written to actors and actresses, asking them to spread awareness among fans regarding voting.
Urging @SrBachchan, @iamsrk and @karanjohar to creatively ensure high voter awareness and participation in the coming elections.
— Narendra Modi (@narendramodi) March 13, 2019
Because...its all about loving your democracy (and strengthening it). :)
Watch the video here.