Yodha: How Karan Johar and Sidharth Malhotra created history by unveiling the trailer mid-air at 37,000 feet

In a unique stroke of marketing, the team of Sidharth Malhotra, Disha Patani, and Rashi Khanna’s upcoming actioner Yodha launched the trailer of the film mid-air at about 37000 feet. The film is directed by by Sagar Ambre, Pushkar Ojha.

Sharing a video on Instagram, this is what producer Karan Johar had to say about the unconventional move- “What an absolutely thrilling day to be amongst our media fraternity and experience our trailer with them mid-air! Thank you to each and every one of you to indulge in it whole heartedly and all the love you gave to it!”

More from Entertainment

Netflix 'Saare Jahan Se Accha' Review: Pratik Gandhi, Anup Soni, Sunny Hinduja, Suhail Nayyar will keep you glued in this sharp espionage show Kabir Khan reveals he fought with CBFC to keep ‘Jai Shri Ram’ scene in Salman Khan's Bajrangi Bhaijaan: 'They said that Muslims won’t...'

This is the first time the promo of any film was played out on tablets given to the media personalities on a flight before unveiling the same on the big screen at a multiplex in Ahmedabad, Gujarat.

**About Yodha** 

Sidharth Malhotra and patriotism seem to go hand in hand. After Shershaah, Mission Majnu, and Indian Police Force, he’s back in action with another ode to nationalism.

What’s the story about?

An Aeroplane hijack where a soldier helps the passenger and fight against the terrorist. But the damage to the flight engine made it very tough to survive the situation.

About  Yodha

Directed by debutant duo Pushkar Ojha and Sagar Ambre, Yodha features actor Sidharth Malhotra alongwith Disha Patani, Raashii Khanna, and Suniel Shetty in prominent roles. The film is backed by Dharma Productions with Hiroo Johar, Karan Johar, Apoorva Mehta, and Shashank Khaitan as the producers.

The poster

The poster also includes a short and strong message that reads, “One Commando. One Hijack. Countless Secrets.” We can say that the actor looks quite intense, thus promising to give yet another outstanding performance as an Army officer.

As soon as the posters were shared, fans were too quick to react. While his wife-actress Kiara Advani wrote “Ufff” with a fire emoji, fans also seemed impressed with his look. One wrote, “Second pic is looking fab” while another one said, “Another blockbuster on the way.”