Brands News - Page 5

Co-op sector too catches e-com fever: GoCoop gears up to turn online marketplace

The new marketplace will support both B2B and B2C channels, the latter being a first for the co-operative segment.

Nike sponsors more European football teams but Adidas has the ones that matter

Sports marketing research group Repucom said Nike had outpaced Adidas in Europe for the first time since the 2009/10 season to supply 26 of the region's top clubs, up five compared with last year. Adidas is supplying 18, down four from last year.<br />

Decoding Raghuram Rajan's policy: Why RBI did not cut rates this time

Will Rajan cut rates this year? The answer is simple. If indeed inflation eases sustainably over the next few months, interest rates are sure to come down. This could happen as early as in next policy review, else RBI will be on hold mode till it happens. The key word is how Rajan assesses the sustainability factor.<br />

Indian agencies at Cannes: Who's on top?

When there is so much clarity on the issue, there cannot be any logic to creating a table that simply tots up the metals and ignores the weightage and the shortlisted entries.

Chidambaram's obsession in Interim Budget: UPA's 'glorified' 10 years!

The FM's favourite phrase seemed to be 'Ten years'. It was, what seemed like, a last, desperate, plea on behalf of his party to voters to give it a third term in office.

Shopping lesson from Calvin and Hobbes: So much selection, and so little choice

The lesson here is that beyond a point choice confuses rather than helping people. When people are given a limited choice they are more likely to make a choice

Second edition of Kyoorius awards launched, goes beyond design

The creative awards for advertising and marketing communication in India have been conceptualised by Kyoorius in association with D&AD.

Italy, Dortmund and now Arsenal: Puma to supply kits to Gunners from 2015

The deal with Arsenal shows Puma's determination to re-establish itself as a core sports brand under new CEO Bjoern Gulden after moving more into lifestyle and fashion.

Star India gets digital distribution licence for IPL 2014

Star India has acquired the rights from Times Internet, the digital arm of the Times of India Group, the broadcaster said in a statement.<br /><br />

New Indian Readership Survey shows opportunities, vernacular strength

The new Indian Readership Survey that was revealed this morning will come as a breath of fresh air for all stakeholders - the publisher, the advertiser and the media agency.

The 'Smiley' company launches in India

The Smiley Company's CEO Nicolas Loufrani was here to launch the brand in India and we caught up with him to understand Smiley's growth story and India plans.

BARC - The road ahead

The drama over the new guidelines for TV rating agencies continued to dominate the headlines last week.

HarperCollins Rahul tweet: Should brands be getting into politics?

To begin with, there is no need for any brand to get into controversial territory unless the controversy directly affects the brand or the category that the brand is in.

Congress copies Modi's ad tagline: Now ad biz will suffer more

The Congress in general and Rahul in particular have been mocked and ridiculed thanks to the first ad of the Congress campaign being proven to have lifted a headline from a 2011 Narendra Modi campaign.

Tetley, Kareena urge tea drinkers to go for an 'inside walaah snaan'

Promote the benefit of green tea with the new 'Tetley Green'.

Emirates says "Namaste India" on Nation's 65th Republic Day

The cabin crew members who starred in the video were selected for their proficiency in Hindi, Punjabi, Marathi, Malayalam, Kashmiri, Kannada, Gujarati, Tamil and Bengali.

Micromax pays tribute to Indian advertising, rewards you to love ads

The ad spots show people from all sections of society and age groups discussing and appreciating advertisements and how these same ads will pay them back now.

Cong's 'Main nahi hum' campaign: Mediocrity at its best

The Congress campaign that broke this morning reiterated all that is wrong and wretched about average communication.

Star India to invest over Rs. 1500 crore in hockey

Star Sports is set to create a new global benchmark in hockey broadcasting with the telecast of the second edition of the Hockey India League (HIL).