Brands News - Page 5

Star Sports launches 'The new face of Hockey'

The campaign shows all team players showcasing their skills at different locations in the region.

Dentsu Communications appoints Simi Sabhaney as CEO

Arijit Ray will move to the Dentsu India Group to lead the group's new business initiatives.

Kyoorius announces second edition of FYIdays

The Kyoorius FYIday with DixonBaxi will be flagged off in Delhi on 23 January, Bangalore on 24 January and Mumbai on 25 January. <br /><br /> <br /><br />

Livon Hair Gain promises to restore confidence in latest TVC

The campaign, conceptualised by DDB Mudra Group, works on the insight that hair loss results in loss of confidence, which leads to more losses in a man's life.

Coca-Cola India's Venkatesh Kini

The move is seen as yet another attempt to make the world's number one beverage brand India's favourite too.

2014: Advertising outlook

It's been a tough year for anyone in business anywhere in the world, but perhaps tougher still for those in India.

TV ratings: Govt approves policy guidelines

While the guidelines would come into effect immediately from the date of notification, the only existing rating agency, TAM, has been given 30 days to comply.

Bharti AXA Life assists in 'securing your dreams' in new TVC

The campaign, conceptualised by Publicis, targets individuals who are seeking financial instruments that assure them guaranteed returns and help them realise their dreams.

Genesis Burson-Marsteller launches 'The GBM Newsroom'

The GBM Newsroom will ensure real time monitoring capabilities across print, television, digital and news wire channels to assist clients during times of crisis.

McCann Erickson appoints Suraja Kishore as Planning Head, Mumbai

With over 17 years of experience, Kishore has worked with DDB Mudra and Lowe Lintas, amongst others.

Polio eradication: A great day for Amitabh Bachchan and for India

If Bachchan looks back at all the brands that he has represented and tries to evaluate which brand he helped the most, the answer would be a product that he got paid nothing for, but one in which he was key to the success.

Spinmeister Digvijaya innocently 'asks' if TAM favours Modi over Rahul

To use Digvijay Singh's device, "Is it a fact that the clause on ownership and the 30 day deadline were included as a result of Digvijay Singh's animus to TAM?"

Chips brand Lay's adds Ranbir Kapoor to its 'Best Buddies'

Lay's signed on Bollywood actor Ranbir Kapoor as the face of its brand new campaign.

Mumbai Marathon: United Way Mumbai urges you to 'Give the right way'

Watch the ad film conceptualised by Chintan Ruparel and Shivani Sanghavi.

Honda City gears up for a 'Greater Drive' with its new TVC

The TVC, conceptualised by Dentsu Marcom, will be on air from 10 January.

Jaipur Lit Fest 2014: Zee Entertainment to be title sponsor

The Festival will now be known as the 'Zee Jaipur Literature Festival'.

Clean & Clear helps girls beat morning boredom

The ad spot, conceptualised by DDB Mudra West and produced by Magic Hour Films, focuses on playing a distinct role in a teenage girl's day.

MTS launches new TVC for the 'Internet Generation'

The campaign is targeted at young smart phone users and intenders who see technology as their oxygen.

Sony Six bags five-year broadcasting rights for Australian Open

The Australian Open will be Sony Six's first entry into broadcasting tennis majors, having shown select ATP tournaments earlier.

P&G 'Thank you Mom' TVC makes Sochi Winter Olympics tie-up a hit

It's always difficult for a multi-brand FMCG company to efficiently leverage their association with a major event. Which brand do they push? Or which few brands do they push?

DDB Mudra appoints Rahul Mathew to head creative

Mathew moves from McCann Erickson, where he was Executive Creative Director, Mumbai.

Ad placement fail: Apollo and Man United both lose

So what does a brand do if they've paid big money (presumably) to become a partner of the club, as Apollo Tyres has?

NP Singh elevated to CEO, MSM

Man Jit Singh, MSM's current CEO, would be the non-executive Chairman but would relocate to Los Angeles to assume other responsibilities.

Hey, Indian advertising: this is the 2014 landscape ahead of you

It's been a tough year for anyone in business anywhere in the world, but perhaps tougher still for those in India. Here's a list of what we believe will be the major factors in the year to come.

DDB Mudra elevates Anurag Bansal to CFO

Bansal will oversee the finance, legal, commercial and IT functions of all entities, in addition to heading the financial integration of the agency with Omnicom Group Inc.

Union Bank of India: 'Your dreams are not yours alone'

Conceptualised by DDB Mudra and produced by Jamic Films, the ad spots star actor Pankaj Kapoor and are based on insightful stories from real life incidents.

Piyush Pandey and R Balki on the best ads of 2013

As the year comes to an end, we take a look at the best ads of 2013.

No hard sell, great attention to detail: The two best Indian ads of 2013

That's what's common to the two best ads of 2013. Forget about selling and focus, simply, on story-telling. The selling will happen on its own.

Incredible India launches short film contest for travelers

Incredible India presents Pixel13, a short-film contest to promote Indian tourism

Interview with Maurice Levy: Publicis-Omnicom deal on track

The advertising and marketing world was shocked when six months ago Maurice Levy announced 'the merger of equals'. Storyboard editor Anant Rangaswami met the 71 year old Levy to find out more, and key in on his vision for 2014.