Clean & Clear helps girls beat morning boredom
The ad spot, conceptualised by DDB Mudra West and produced by Magic Hour Films, focuses on playing a distinct role in a teenage girl's day.
Johnson & Johnson released a new television commercial for its skin care brand Clean & Clear. The ad spot, conceptualised by DDB Mudra West and produced by Magic Hour Films, focuses on playing a distinct role in a teenage girl's day.
In the TVC, two girls are seen tricking their professor into believing that they are awake but they get caught. The mini-pack then helps their skin wake up, thereby keeping them awake. Morning Energy is a face wash containing bursting beads to provide freshness. The small 20ml pack makes this proposition affordable and easy to carry, which the TVC brings out.
Ganesh Bangalore, General Marketing Manager, Skin Care franchise, J&J said, "Morning Energy is a first-of-its-kind face wash containing bursting beads to provide 'freshness'. At Clean & Clear, we understand that teenagers today lead a fast-paced lifestyle. The attempt with a small 20 ml pack is offer freshness on-the-go."
Shally Mukherjee, Senior Vice President, DDB Mudra, said, "The Morning Energy 20 ml pack or the "Mini" pack is an opportunity to increase usage occasions and have some fun with the boring parts of a teen's day. The Mini pack fits effortlessly into all situations that leave our girls bored and sleepy, allowing us to create communication that's as much fun and refreshing as the product itself."
The campaign rides on the mix of conventional and digital media vehicles.
Media Agency: DDB Mudra West
Office Head: Rajiv Sabnis, President
Chairman and CCO: Sonal Dabral
Business Head: Shally Mukherjee, Sr. Vice President
Creative Head: Hanoz Mogrelia, Group Creative Director
Account management: Anish Raghu, Manager Brand Communications
Account planning: Sonal Jhuj, Director Brand Communications
Art: Rithwick Raghunath, Associate Creative Director
Copy: Kashyap Joshi, Associate Creative Director
Director: Ben Hume-Paton
Production House: Magic Hour Films
Production Executive: Shishir Khandelwal
Agency Producer: Achyutanand Dwivedi
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