Clean & Clear helps girls beat morning boredom

The ad spot, conceptualised by DDB Mudra West and produced by Magic Hour Films, focuses on playing a distinct role in a teenage girl's day.

FP Staff January 07, 2014 07:00:43 IST
Clean & Clear helps girls beat morning boredom

Johnson & Johnson released a new television commercial for its skin care brand Clean & Clear. The ad spot, conceptualised by DDB Mudra West and produced by Magic Hour Films, focuses on playing a distinct role in a teenage girl's day.

Clean  Clear helps girls beat morning boredomIn the TVC, two girls are seen tricking their professor into believing that they are awake but they get caught. The mini-pack then helps their skin wake up, thereby keeping them awake. Morning Energy is a face wash containing bursting beads to provide freshness. The small 20ml pack makes this proposition affordable and easy to carry, which the TVC brings out.

Ganesh Bangalore, General Marketing Manager, Skin Care franchise, J&J said, "Morning Energy is a first-of-its-kind face wash containing bursting beads to provide 'freshness'. At Clean & Clear, we understand that teenagers today lead a fast-paced lifestyle. The attempt with a small 20 ml pack is offer freshness on-the-go."

Shally Mukherjee, Senior Vice President, DDB Mudra, said, "The Morning Energy 20 ml pack or the "Mini" pack is an opportunity to increase usage occasions and have some fun with the boring parts of a teen's day. The Mini pack fits effortlessly into all situations that leave our girls bored and sleepy, allowing us to create communication that's as much fun and refreshing as the product itself."

The campaign rides on the mix of conventional and digital media vehicles.

Credits:

Media Agency: DDB Mudra West

Office Head: Rajiv Sabnis, President

Chairman and CCO: Sonal Dabral

Business Head: Shally Mukherjee, Sr. Vice President

Creative Head: Hanoz Mogrelia, Group Creative Director

Account management: Anish Raghu, Manager Brand Communications

Account planning: Sonal Jhuj, Director Brand Communications

Art: Rithwick Raghunath, Associate Creative Director

Copy: Kashyap Joshi, Associate Creative Director

Director: Ben Hume-Paton

Production House: Magic Hour Films

Production Executive: Shishir Khandelwal

Agency Producer: Achyutanand Dwivedi

Updated Date:

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