Brands News - Page 12

GroupM elevates Ajit Varghese to Maxus Asia Pacific CEO

GroupM has promoted Ajit Varghese, MD Maxus South Asia to the role of CEO Maxus Asia Pacific. In his new role, which comes into effect on January 1, 2014, Varghese will oversee Maxus operations in all Asia Pacific countries.

Dabur enters male beauty market, says men are becoming more beauty conscious

Launches India's first male facial bleach with Oxygen, under OxyLife brand

Should Twitter, Facebook stop selling spots for personal gripes?

Platforms like Twitter and Facebook cannot use a editorial vs. marketing argument at all since they are not media companies and they simply don't have an editorial point of view at all.

Ad brief: This is what Congress should be telling its agency

We requested a few professionals from leading advertising and communication companies to imagine the brief that would be the basis for all Congress advertising leading up to the elections. Here's the first, from Ajai Jhala, CEO, BBDO INDIA and CEO Proximity India.

Creator of Flipkart's viral 'India Wants to Know' campaign explains its logic

Kartik Iyer, the CEO of Happy Creative Services, to learn more about the ideation process behind the viral ad campaign and Flipkart's brand identity.