Maruti Suzuki announced its premium retail channel called Nexa back in July 2015 and it has reportedly sold over 1,85,000 units through the channel.
The company believes that Nexa is an important initiative in its journey of achieving a 2 million sales target by 2020. Currently, the automotive company sells the S-Cross and its premium hatchback Baleno. The company also expects to have about 250 outlets by end of 2016-17.
Its newly launched premium urban compact car Ignis, will also be sold through the Nexa outlets. The car was announced earlier this month aimed at younger customers with 6 petrol models priced between Rs 4.59 lakh to Rs 6.69 lakh and the five diesel models selling between Rs 6.39 and Rs 7.80 lakh. The compact crossover is currently available in Japan, and made its European debut at the 2016 Paris Motor Show.
The company is also expected to announce a new facelifted version of Ciaz which will also sell through Nexa.
"Since its launch, Nexa has received an overwhelming response from customers and has done extremely well in its objective of changing the way cars are sold in India. Through Nexa, we offer a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfil the wishes of our customers," said R S Kalsi, Executive Director, Marketing and Sales.
Find latest and upcoming tech gadgets online on Tech2 Gadgets. Get technology news, gadgets reviews & ratings. Popular gadgets including laptop, tablet and mobile specifications, features, prices, comparison.
Updated Date: Jan 31, 2017 16:04:47 IST