Local handset maker Micromax wants to step back in to the smartphone market after a what appeared to be a rather quiet quarter. The company recently launched its Canvas Mega 2 Plus budget smartphone, is also teasing a flagship model with a dual camera module. However, with the level of competition of Chinese smartphone brands, Micromax is taking a rather unusual route to increase its overall market share and that would be by selling feature phones.
According to the Economic Times who interviewed Micromax chief marketing officer Shubhajit Sen, the company is aiming to sell about 5-6 million units of the upcoming Bharat 1 and Bharat 2 4G VoLTE smartphones in India.
The move according to the marketing officer would help Micromax increase its overall marketing share in India and compete better with Chinese brands.
To ensure this, Sen confirmed that Micromax is in talks with telecom operators for collaboration.
The same publication also revealed that Micromax's Bharat 2 would be the first to launch in about two weeks, while the Bharat 1 would be launched later.
There is also a Bharat 3 feature phone in the works but no details regarding the same were shared.
The Bharat 1 is going to be the first 4G VoLTE feature phone and will be priced at Rs 1,999. Which begs the question why VoLTE on a tiny feature phone?
According to Sen there is a demand for such smartphones in the entry-level segment. The same comes from tier 2 and tier 3 cities.
Published Date: Mar 18, 2017 11:58 am | Updated Date: Mar 18, 2017 11:58 am