 "Jio vs Airtel vs Vodafone vs Idea: How mobile network operators are tackling Jio's new Prime plans")
Reliance Jio announced its new strategy recently for its customers where it is offering Jio Prime Membership for an introductory price of Rs 99 for the first year. The company also announced Jio Prime Membership plans wherein the Rs 303 plan is quite an attractive offer as it gives customers the same benefits that were made available in the ‘Happy New Year’ offer.
This means trouble for other mobile network operators and as expected, they have responded.
Airtel, Vodafone and Idea have announced their own offers to counter Jio’s competitive offers.
Airtel’s new plan offers 1GB 4G data per day and unlimited voice calls to any operator at Rs 349 for a month. The catch is, the daily cap is 50oMB during day and 500MB during night (3 AM to 5 AM) and is valid for all 4G users.
Vodafone is offering a similar plan where at Rs 346, customers get 1GB of 3G/4G data per day and unlimited calling valid for a month. Additionally Vodafone is offering double data (56GB) and double validity (56 days) the first time a user activates this pack.
As for Idea, at Rs 345 it is offering 14GB of data with similar unlimited calling for new 4G customers through My Idea application. Current users get data benefits of 500MB of data per day for 28 days.
Here is a comparison of all the offerings:
| Airtel 345/349 | Vodaone 346 | Idea 345 | Jio Prime 303 | |
|---|---|---|---|---|
| Voice calls | Unlimited | Unlimited | Unlimited | Unlimited |
| Data | 28GB | 28GB (56GB for first month) | 28GB | 28GB |
| FUP | 1GB (500 MB day, 500 MB night) | 1GB | 1GB for new customers (500MB for existing) | 1GB per day |
| Validity | 28 Days | 28 Days | 28 days | 28 Days |
Disclaimer: Reliance Jio is owned by Reliance Industries, who also own Network18, the publisher of Firstpost and tech2.
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