It's official: Tata Motors rechristens Zica as Tiago

Chennai: Tata Motors has renamed its upcoming htachback, which was earlier named as Zica, as Tiago after successful end of a name hunt campaign.

Earlier this month, auto major had decided to rename its soon-to-be launched hatchback Zica in view of the outbreak of Zika virus.

The company said it had announced the intent to rename the car “as the right and responsible action following the hardships caused by the virus outbreak across many countries”.

The company will apply for regulatory registrations and is working towards the market launch by March end.

“We are delighted with the response and support we have received from our well-wishers across the globe through the Fantastico Name Hunt campaign. We are proud to announce the new name - TIAGO for our next new hatchback,” Tata Motors said in a statement.

The company has begun working towards launching this car and are determined to place it in the market addressing all relevant needs of the target audience, he added.

The #Fantastico Name Hunt commenced with a global crowd-sourcing initiative, inviting netizens, both within and outside India, to participate in the name hunt for the car.

Within three days, 48 million enthusiasts engaged with the brand on social platforms with more than 37,000 car enthusiasts submitting their suggestions through social and mobile channels.

“Tiago became the chosen name from the final three entries – Tiago, Civet and Adore that were opened up for the audience voting,” the company said.

PTI