tech2 News StaffJan 23, 2017 10:30:20 IST
Amazon has roped in 14 Indian comedians to boost the viewership and compete with the rival Netflix in India. The company tied up with Only Much Louder (OML), a media enterprise which is termed as India's first artist management firm for Indian Indie bands. The comedians will be given 60-80 minute slots on Amazon Prime with no censorship or content interference from Amazon. Most of the comedians who have been roped in by Amazon Prime have zeroed down on the possible names of their shows.
The 14 names comprise of Sapan Verma (Obsessive Comedic Disorder), Sorabh Pant (My dad thinks he's funny), Kanan Gill, Kenny Sebastian (Don't be that guy), Zakir Khan (Single magar haq se), Biswa Kalyan Rath, Naveen Richard (Don't make that face), Anuvab Pal (Alive at 40), Varun Thakur (Vicky this side, Varun that side), Azeem Banatwalla (Cometh the hour), Neville Shah, Aadar Malik (Stand up- The Musical), S Aravind (Madrasi Da) and EIC Outrage Special.
OML, the company responsible for the partnership with Amazon has grown over the years and have amassed a number artists from the field of Comedy, Music to storytelling. It focuses on content and branded material, some of which is viral on online media like AIB Honest Bars and Restaurants, Soundtrippin, One Air with AIB and NH7 weekender. Amazon, on the other hand, wants to counter the Original content planned by Netflix in the country with its original shows.
"They've generated a terrific viewership as they are already on the Top 3 most-watched shows on Amazon Prime Video India," said Nitesh Kripalani, Director and Country Head, Amazon India as reported by Huffingtonpost. The most important aspect of the partnership is the freedom and Amazon pointed out that "The idea is to give them complete freedom and not censor any of their jokes. We believe in retaining the integrity of the source material." It is a farcry from the time when FIRs were filed against YouTube and comedians for AIB knockout.
One interesting aspect of the show is that the comedians will be touring for these shows which will be shot by OML. After editing the final cut, these videos will be exclusively available on Amazon Prime video. This will turn Amazon Prime Video as a one point outlet for all the content posted by these comedians moving away from free to watch YouTube world.
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