Prahlad Kakkar

Flipkart, Wal-kart or Flip-Mart: In its hour of need, Walmart must focus on in-house brands and not on re-branding

Flipkart is a giant in its own right and has the ability to overshadow brand Walmart in India.

In the new consumer protection law, fix liability of celebrity brand ambassadors in case of misleading ads

There are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these. There are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these.

Test retirement won't affect super-brand MS Dhoni, say top ad gurus

According to the 2014 figures, Dhoni endores more than 20 brands, charging approximately Rs 13 crore per annum for each product.

Airtel's 'Boss' ad angers tweeple, many calling it sexist

A woman, who calls the shots in office, cooks for her husband who is also her junior at the workplace. Is that thought "demoralising" or "sexist"?

Aishwarya has always been around: Abhishek Bachchan

Aishwarya Rai has not been active in films for sometime, but her husband, actor Abhishek Bachchan has not really missed her as he feels the media keeps her in news all the time.