Philip Kotler

Rahul Gandhi 'congratulates' Narendra Modi for winning Philip Kotler Award, says it's 'so famous it has no jury'

Congress chief Rahul Gandhi on Tuesday took to Twitter to "congratulate" Prime Minister Narendra Modi for winning the first-ever Philip Kotler Presidential award and questioned its authenticity.

Philip Kotler fetes Modi for receiving namesake award; Rahul Gandhi mocks PM, says honour is fake

Internationally acclaimed economist Professor Philip Kotler on Tuesday congratulated Prime Minister Narendra Modi for getting the first-ever Philip Kotler Presidential award.

Bye-bye 4Ps, Hello 4Es: Four ways in which marketing has changed in this century

Philip Kotler said, "Marketing is the action or process which helps the consumer satisfy her demand at an appropriate exchange value." So now has this changed in the last 15 years?

The 4Ps of Modi's marketing mix: Why it's working while Congress's is not

If the Modi juggernaut currently looks unstoppable, it is because of effective marketing. This is not something for political parties to be ashamed of. It is what makes them tick.