Nielsen
Recent Highlights
All Stories for Nielsen
Coronavirus Outbreak: Disrupted distribution will hit newspapers in the near term, reading patterns bound to change
Sulekha_nair •Viewership on electronic and digital medium is up, but companies are withholding advertisements revenues, be it in any sector-- auto, real estate, FMCG categories, etc.
Emmy Awards 2019: Viewership plunges to a record-low viewership of 6.9 mn, dips 32 percent from 2018
•Of the 132 Emmy Awards handed out this year, only 18 went for work on broadcast networks
Dip in rural demand to slow FMCG growth rate around 9-10% in 2019: Nielsen report
•The FMCG sector in India will face a slowdown in 2019 with a growth rate of around 9-10 percent impacted by a dip in demand, particularly the rural, according to a report
Remember virtual reality? Its buzz has faded to a whisper at the CES 2019
•Oculus isn’t holding any glitzy virtual reality press events, just demos for upcoming Oculus Quest.
Donald Trump eyeing White House staff shakeup; uncertainty looms over homeland security secy Kirstjen Nielsen's fate
Fp Staff •President Donald Trump is weighing an administration-wide shakeup as he looks to prepare his White House for divided government, but it is unclear who is going and who is staying. Homeland Security Secretary Kirstjen Nielsen was thought to be out as soon as this week, according to two people with knowledge of the issue, but she is now likely to remain in the post for a longer period because there is no obvious successor in place.
Mobile can help financial services brands to tap into $327 bn in sales by reducing media friction: Facebook Zero Friction Future Report
Fp Studio •Survey indicates messaging as the most popular online activity among Indians
•According to the survey, almost 50 percent of consumers used both WhatsApp and Facebook Messenger.
13 Reasons Why season 2 premiere draws 6.08 million viewers in US in first three days of release
Fp Staff •The second season of Netflix's 13 Reasons Why drew 6.08 million viewers in the US in the first three days of its release, reports Nielsen
Nielsen says 29 million people in US watched Prince Harry and Meghan Markle royal wedding
•The Nielsen company says 29.2 million people in the United States watched the wedding of Prince Harry and American actress Meghan Markle early Saturday.
Expect H1B ‘carnage’ but don’t be afraid to sue, says top immigration attorney Cyrus Mehta
Nikhila Natrajan •Ace immigration attorney and expert on H1B matters Cyrus Mehta has waved a red flag hours before the new H1B filing rush begins Monday April 2 warning of the “same sort of H-1B carnage like last year” referring specifically to the methods which the USCIS is adopting to deny H1B applications - commonly referred to by a benign-sounding euphemism ‘Request For Evidence’.