Media Agency

Media agencies are evolving thanks to big data

In 2010, WPP owned media agency MEC started its Analytics & Insights practise for North America . The attempt was to value add to every client investment by harnessing the power of data driven analytics.

GroupM remains bullish on India

Dominic Proctor, the Global Head of GroupM in discussion with Storyboard's editor, Anant Rangaswami on dealing with a fast-changing media environment and the performance of its Indian operations

Madison: The road ahead

How prepared is your advertising agency for 2012?

As the stock market gets hammered, as the anti-corruption movement ebbs and flows, and as the government is semi-paralysed, 2012 is not going to be easy. Are you prepared?

Connecting with audiences is getting complicated: Xaxis' global CEO Brian Lesser

Facebook partners with GroupM in India

MEC's global CSO Melanie Varley, on tackling new challenges in media

Navin Khemka joins Maxus as MD, North and East

Vikram Sakhuja: Aim to breach top five within three years globally

Dentsu launches experiential marketing agency psLive