Facebook partners with GroupM in India

Facebook signed its first agency deal in India withGroupM, WPP’s integrated media and marketing company.

Speaking about the development, Kirthiga Reddy, head, Facebook India, said, “Our partnership with GroupM will benefit clients to reach over 100 million people in India,84 million on mobile-both smartphone and feature phone- and custom audiences withinthe 100 million in urbanand rural India. We’re excited about thiswide-ranging collaboration which combinesthe strength of the world’s best global advertising platform withGroupM’s market-leadingpositionto deliver personalized marketing at scale."

[caption id=“attachment_92293” align=“alignleft” width=“380”] This is Facebook’s first agency deal in the country[/caption]

Added GroupM South Asia’s CEO CVL Srinivas, “We are delighted with the Facebook partnership that can help unlock even greater value for our clients. We work closely with Facebook globally, regionally and locally. India is projected to be the largest country for Facebook by people very soon and we see exciting possibilities for our clients. This partnership adds to the set of enablers we have created over the years that can help drive digital adoption in our market."

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The partnership was announced during Facebook COO Sheryl Sandberg’s recent visit to India.