MEC's global CSO Melanie Varley, on tackling new challenges in media

Anant Rangaswami June 17, 2014 11:34:35 IST

MEC's Global chief strategy officer, Melanie Varley, was in the country recently. Storyboard's editor Anant Rangaswami caught up with her to understand the agency's 5 steps for brands to thrive or as MEC calls it, the 'T5 approach'. She also discussed the road ahead for the agency and how it plans to tackle new challenges in media.Listen in.

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