MEC’s Global chief strategy officer, Melanie Varley, was in the country recently. _Storyboard’_s editor Anant Rangaswami caught up with her to understand the agency’s 5 steps for brands to thrive or as MEC calls it, the ‘T5 approach’. She also discussed the road ahead for the agency and how it plans to tackle new challenges in media.Listen in. Advertisement
 "MEC's global CSO Melanie Varley, on tackling new challenges in media")
MEC’s Global chief strategy officer, Melanie Varley, was in the country recently. _Storyboard’_s editor Anant Rangaswami caught up with her to understand the agency’s 5 steps for brands to thrive or as MEC calls it, the ‘T5 approach’. She also discussed the road ahead for the agency and how it plans to tackle new challenges in media.Listen in.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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