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Why 'Jaanoge Tabhi Toh Maanoge' is Birla Mutual Funds' new proposition
Fp Staff •The TV campaign is an investor education and awareness initiative that addresses significant investor barriers to mutual fund investing.
D&AD 52nd awards entries now open
Fp Staff •
Tarun Chauhan exits JWT India
Fp Staff •
Birla Sun Life Insurance appoints new creative agency
Fp Staff •
Nokia Lumia 920: 'SmartShoot'
Fp Staff •
Kurkure: "All New Family"
Fp Staff •
Scam Advertising: Tipping Point?
Anant Rangaswami •
Ford and JWT India's ad mess
Animesh •
Ford Mess: Ford, JWT and WPP have overreacted
Anant Rangaswami •Ford's done the right thing by withdrawing a campaign which generated negative PR. They've even done the right thing by apologising. JWT and WPP are also correct so far as their apologies are concerned - but that should have been the end of that. Withdraw the ad, and go back to business as usual.
Ford says it was 'shocked' by controversial Berlusconi ad
Fp Archives •The auto firm's chief marketing officer said they have updated their creative review process following the incident.