Harish Bijoor

After ICC Women's World Cup runner-up, it's time brands made a beeline for Mithali Raj and co

The women cricketers are unlikely to be as lucky as their male counterparts because the female team doesn't have a continuous visibility like male team

Reliance's Jio Phone has built expectations; to deliver it should stay away from hidden charges

The company should sail through if it continues in the same vein. But if it bundles even a single offering that the subscriber has not asked for and charges for it, it can hurt the customer expectations

IPL sponsorship: Vivo's Rs 2,199 cr investment is 'outrageous'; will work only if it has offerings beyond smartphones

Logically, no one would give away this kind of money for a title sponsorship. The IPL sponsorship can only be a short-term strategy

Wipro's new logo: Connecting the dots is the intention, but brand experts are divided whether it does

The new logo marks a shift from the earlier rainbow colored flower logo

Assembly election 2017: Why Brand Modi may continue to trump rivals whether he delivers or not

Some of his policies have presented challenges to the public but the public persona of him as a man who rose from poverty to become the PM has remained strong so far

Demonetisation Day 50: Brand Narendra Modi gets a boost while RBI's image hit

Brand Modi will be tested on the strength of Union Budget 2017 depending on what sops the finance minister will announce as a balm to the difficult days brought about by demonetisation

Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

With already winning various rewards worth more than Rs 13 crore, Sindhu's earnings this year will easily surpass that of Saina Nehwal and Sania Mirza

Why Patanjali's Acharya Balkrishna may have to thank rise of 'pop patriotism' for Forbes rich list entry

Despite Baba Ramdev's assertions that the aim of the ayurveda brand is not to make profit, Patanjali has done just that. And in the advertisements, the brand marries pop patriotism and business conveniently.

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?

Virat Kohli steps in as Brand MS Dhoni diminishes; past icons give way to younger guns

As younger icons come on the scene, they replace the earlier ones who have matured