Gujarat Assembly Election Results: Brand Narendra Modi intact but BJP takes a knock; Brand Rahul Gandhi shines through
Though Brand Rahul has emerged strong from the Gujarat assembly elections, it does not mean that the party with Gandhi at the helm will be able to win the 2019 general elections.
In the new consumer protection law, fix liability of celebrity brand ambassadors in case of misleading ads
There are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these. There are many nuances to the brand ambassador issue. For instance, how could one hold tourism brand ambassador liable in case of safety issue at a particular place? New consumer law should fix these.
The women cricketers are unlikely to be as lucky as their male counterparts because the female team doesn't have a continuous visibility like male team
The company should sail through if it continues in the same vein. But if it bundles even a single offering that the subscriber has not asked for and charges for it, it can hurt the customer expectations
IPL sponsorship: Vivo's Rs 2,199 cr investment is 'outrageous'; will work only if it has offerings beyond smartphones
Logically, no one would give away this kind of money for a title sponsorship. The IPL sponsorship can only be a short-term strategy
Wipro's new logo: Connecting the dots is the intention, but brand experts are divided whether it does
The new logo marks a shift from the earlier rainbow colored flower logo
Some of his policies have presented challenges to the public but the public persona of him as a man who rose from poverty to become the PM has remained strong so far
Brand Modi will be tested on the strength of Union Budget 2017 depending on what sops the finance minister will announce as a balm to the difficult days brought about by demonetisation
With already winning various rewards worth more than Rs 13 crore, Sindhu's earnings this year will easily surpass that of Saina Nehwal and Sania Mirza
Why Patanjali's Acharya Balkrishna may have to thank rise of 'pop patriotism' for Forbes rich list entry
Despite Baba Ramdev's assertions that the aim of the ayurveda brand is not to make profit, Patanjali has done just that. And in the advertisements, the brand marries pop patriotism and business conveniently.
Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?
As younger icons come on the scene, they replace the earlier ones who have matured
Baba Ramdev's pop patriotism in the Patanjali ads sound like meaningless political rhetoric that defies the spirit of free market
The route is success that Baba Ramdev took has been slow and deliberate.
In rural markets, the opportunities are not sitting there; they need to be created. Moreover, India's villages are simply not what they used to be, including the quality of life, which has changed dramatically