Fevicol

Amul's got Mooch, but not originality

Jubilant Co restrained from infringing Pidilite's trademarks

According to Pidilite, the defendant company, by using the mark 'JIVANJOR MARINE PLUS' was infringing upon its (Pidilite's) registered mark and was also guilty of passing off their goods as that of the Plaintiff.<br /><br />

Fevicol elephants on a roll this Diwali

Fevicol celebrates the spirit of Navratri through their animated elephants

How brands celebrated Raksha Bandhan on Facebook

Here are a few of the posts which stood out in terms of metrics and in terms of creativity.

Fevicol: 'Judh Jayein Tyohaar Pe'

Noticeboard: At 'The Free Store' pick anything for free!

On Noticeboard, Storyboard looks at a most unusual activation at a mall -- where consumers could just pick up whatever they wanted, and not pay a dime for it. Intrigued? So were we.<br /><br />

How to get the PM to mention your brand: 3 marketing lessons from Modi's Fevicol moment

Once you get the message and communication right stick with it and keep giving the agency more and more work to keep them inspired.

Modi's Fevicol quote is a dream come true for the adhesive brand

It's a dream for any brand when the brand enters popular culture or their tagline begins to stand for situations in daily life.<br />

Amul's got Mooch, but not originality