Kidambi Srikanth bagged back to back men's singles titles at the Indonesian Open Super Series Premier tournament and the Australian Open Super Series event.
Post the Australia Open title, every corporate in town wants to be part of the Kidambi Srikanth photo frame, at least to explore the possibility of a marriage of brand with personality.
Kidambi Srikanth's patient and offensive play from backcourt allowed him to finally break the Chen Long jinx in the men's singles final at the Australia Superseries badminton tournament.
Relive Kidambi Srikanth's successful journey in the 2017 Australia Open Superseries, following the title triumph at the Indonesia Superseries a week earlier
Australia Superseries: Prakash Padukone credits Pullela Gopichand for Srikanth Kidambi's 'great form'
Former players Prakash Padukone and Vimal Kumar credited the current national coach Pullela Gopichand for playing a huge role in Kidambi Srikanth's recent success.
After the victory Srikanth said, "As a whole I played very well, but since I arrived in Sydney I have gastroenteritis and have had diarrhoea, so I have not been at my best physical condition."
Indian ace shuttler Kidambi Srikanth has caught the eye of top business firms after becoming the first Indian man to win back-to-back Superseries titles.
Australia Superseries: Kidambi Srikanth says winning consecutive titles is 'best phase of my career'
Kidambi Srikanth says it is the best phase of his career after beating Olympic and World Champion Chen Long in straight games to win his fourth Superseries title.
Here's how some of the Twitterati's reacted to Srikanth Kidambi's emphatic win over Chen Long to win the Australia Open Superseries title.
Kidambi Srikanth extended his stellar run of form to become the first Indian male shuttler to win two consecutive Superseries title.
Indian shuttler Kidambi Srikanth clinched his second successive Superseries title in a span of eight days with a brilliant straight-game triumph over reigning Olympic and world champion Chen Long of China in the Australian Open men's singles final
With age and experience of playing in big ticket tournaments, the application of mind is also sharper as far as Kidambi Srikanth is concerned.
Highlights Australia Superseries, badminton scores and updates: Kidambi Srikanth to face Chen Long in the final
Catch the live scores and updates from the penultimate day of 2017 Australian Open Superseries badminton tournament as Srikanth Kidambi takes on China's Shi Yuqi while Tai Tzu Ying faces a tough challenge.
Australia Superseries: Twitter reactions to Srikanth Kidambi's 'incredible' feat of making 3 successive finals
Here's how Twitter reacted to Srikanth Kidambi's emphatic win over Shi Yuqi in the semi-final of the Australia Open Superseries on Saturday.
Kidambi Srikanth continued his dream run and grabbed a third successive Superseries final spot at the Australian Open with a straight-game victory over China's Shi Yuqi on Friday.
Highlights Australia Superseries, badminton scores and results: Saina Nehwal, PV Sindhu bow out; Kidambi Srikanth enters semis
Catch all the live scores and updates from the quarter-finals of the 2017 Australia Open Superseries as PV Sindhu and Saina Nehwal face tough challenges.
Australia Superseries: PV Sindhu loses to Tai Tzu Ying in three-game thriller; Kidambi Srikanth enters semi-finals
It was heartbreak for PV Sindhu as she ended her Australia Open campaign after losing to World No 1 Tai Tzu Ying in a three-game thriller, while Kidambi Srikanth defeated B Sai Praneeth in straight games to enter the semi-finals of the Australia Open.
Highlights Australia Superseries, badminton scores and results: Saina Nehwal, PV Sindhu and Kidambi Srikanth move into quarters
Catch all the live scores and updates from the pre-quarters of Crown Group Australia Superseries as big names like Saina Nehwal, PV Sindhu, Kidambi Srikanth and Sai Praneeth will be in action.
Australia Superseries: Kidambi Srikanth, B Sai Praneeth win to set up all-Indian quarter-final showdown
While Kidambi Srikanth got the better of Son Wan Ho, B Sai Praneeth also entered the quarter-finals with a win over China's Huang Yuxiang.
Highlights Australia Superseries, badminton scores and results: PV Sindhu, Saina Nehwal and Kidambi Srikanth move into pre-quarters
Catch all the live scores and updates from the first round of Crown Group Australia Superseries as big names like Saina Nehwal, PV Sindhu, Kidambi Srikanth and Parupalli Kashyap will be in action.