Alpana Parida

Demonetisation Day 50: Brand Narendra Modi gets a boost while RBI's image hit

Brand Modi will be tested on the strength of Union Budget 2017 depending on what sops the finance minister will announce as a balm to the difficult days brought about by demonetisation

From Devendra Jhajharia to Deepa Malik: Why are brands not celebrating India's Paralympic stars?

Paralympic stars embody rich values of grit, overcoming adversity and bring glory at the highest level. If these qualities and attributes do not resonate with brands, what will?

Virat Kohli steps in as Brand MS Dhoni diminishes; past icons give way to younger guns

As younger icons come on the scene, they replace the earlier ones who have matured

Patanjali shakes up Colgate: The threat of Baba-cool companies is real for MNCs

The route is success that Baba Ramdev took has been slow and deliberate.

DY Works gives Amul Kool Lassi a makeover