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Google to update its policy, restrict advertising of unauthorized tracking technology
News & Analysis

Google to update its policy, restrict advertising of unauthorized tracking technology

Google's updated policy is expected to come into effect globally on 11 August.

Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma
Lifestyle

Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma

Let’s seize the opportunity to get Fair & Lovely to repair the damage it has caused, writes Anuradha SenGupta

Coronavirus outbreak isn't responsible for newspaper industry woes; over-reliance on ads and poor pricing strategy to blame
India

Coronavirus outbreak isn't responsible for newspaper industry woes; over-reliance on ads and poor pricing strategy to blame

In these times of the coronavirus pandemic, one of the unhealthiest industries around is the newspaper (print) industry. Most of its troubles are of its own making, but going by its matchless chutzpah, you would not think it was so

Google's antitrust proposal is not helping shopping rivals: EU antitrust chief
News & Analysis

Google's antitrust proposal is not helping shopping rivals: EU antitrust chief

Google was slapped with a 2.4-billion-euro fine for favouring its own price comparison shopping service.

Spotify offers podcasters something that no other platform can offer: data on their listeners
News & Analysis

Spotify offers podcasters something that no other platform can offer: data on their listeners

Armed with this data, podcasters can seek better opportunities for monetising their podcasts.

Google Assistant is not ideal for generating ad-revenue: Google Business Chief Philipp Schindler
News & Analysis

Google Assistant is not ideal for generating ad-revenue: Google Business Chief Philipp Schindler

Responding to user searches out loud through Google Assistant is not ideal for generating revenue.

Facebook agrees to change its advertising platform to settle discrimination suit
News & Analysis

Facebook agrees to change its advertising platform to settle discrimination suit

Facebook will create a new advertising portal for ads linked to housing, employment and credit.

Refashioning India: Maitrayee Chaudhuri on shifts in media representation of women, sway of PR, advertising
India

Refashioning India: Maitrayee Chaudhuri on shifts in media representation of women, sway of PR, advertising

In Refashioning India, Maitrayee Chaudhuri focuses on post-liberalised India, where a market-driven media witnessed phenomenal growth, and within which dramatic changes in the manner in which men and women were represented occurred

AT&T pulls ads from YouTube over row involving content showing child exploitation
News & Analysis

AT&T pulls ads from YouTube over row involving content showing child exploitation

AT&T Inc pulled all its advertising from Alphabet Inc’s YouTube for the second time in two years.

Google, Facebook, Twitter and Mozilla must do more to combat fake news says EU
News & Analysis

Google, Facebook, Twitter and Mozilla must do more to combat fake news says EU

The European Commission also lamented the absence of advertisers signing up to the pact.

Facebook brings political advertising rules to India ahead of the 2019 elections
News & Analysis

Facebook brings political advertising rules to India ahead of the 2019 elections

Facebook's new rules and tools are an effort towards curbing election interference to India.

Alyque Padamsee passes away at 90: Theatre personality, actor and ad man was brains behind several iconic campaigns
India

Alyque Padamsee passes away at 90: Theatre personality, actor and ad man was brains behind several iconic campaigns

Alyque Padamsee is best known for his work with brands like Liril and Bajaj, as well as his role as Muhammad Ali Jinnah in Richard Attenborough's Gandhi

Facebook is 'better prepared' for elections, even for India: Mark Zuckerberg
News & Analysis

Facebook is 'better prepared' for elections, even for India: Mark Zuckerberg

Zuckerberg outlines the main efforts that Facebook is focused on to prevent election interference.

Facebook rolls out tool to let journalists, researchers scrutinise political ads
News & Analysis

Facebook rolls out tool to let journalists, researchers scrutinise political ads

Facebook wants to make advertising more transparent to help prevent abuse during elections.

YouTube to offer cash to top creators if they use and promote new features
News & Analysis

YouTube to offer cash to top creators if they use and promote new features

YouTube really wants to prove to its creators that it’s more than just an advertising business.

Advertising firm WPP to acquire mobile marketing agency Madhouse; sells stakes in Rediffusion JVs
Business

Advertising firm WPP to acquire mobile marketing agency Madhouse; sells stakes in Rediffusion JVs

WPP's companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies

YouTube plans scripted series for international markets including India and Japan
News & Analysis

YouTube plans scripted series for international markets including India and Japan

YouTube already has released a handful of original shows in South Korea and one in India.

Twitter tests new advertising strategy for boosting revenue from trending topics
News & Analysis

Twitter tests new advertising strategy for boosting revenue from trending topics

The "Promoted Trend Spotlight" ads are bought as an add-on to the existing "Promoted Trends" ads.

Facebook's ad-algorithms tagged about 65,000 Russians as 'interested in treason'
News & Analysis

Facebook's ad-algorithms tagged about 65,000 Russians as 'interested in treason'

Facebook added 'treason' as a category due to historical significance, but has now removed it.

Portugal's +Accesso app allows differently abled people to fight for accessibility rights
News & Analysis

Portugal's +Accesso app allows differently abled people to fight for accessibility rights

+Acesso allows users to file official complaints against public buildings that do not meet accessibility laws.