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Elon Musk polls result: 78% Twitter users want advertisers to support 'freedom of speech'
For more than 113 million of his followers on Twitter, CEO Musk, who recently purchased the microblogging site, conducted a poll on the platform if advertisers should support 'freedom of speech' or 'political Correctness'
A Dam Scandal: Pakistan raised Rs 9 billion for a dam, spent Rs 14 billion on advertisements for it
Pakistan's parliament has summoned former Chief Justice Saqib Nisar to provide an explanation regarding the Diamer-Bhasha Dam Fund that was established during his time in the top judicial position. In 2018, he initiated crowd-funding for the project, stating that it would help counter water woes
Google to update its policy, restrict advertising of unauthorized tracking technology
Google's updated policy is expected to come into effect globally on 11 August.
Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma
Let’s seize the opportunity to get Fair & Lovely to repair the damage it has caused, writes Anuradha SenGupta
Coronavirus outbreak isn't responsible for newspaper industry woes; over-reliance on ads and poor pricing strategy to blame
In these times of the coronavirus pandemic, one of the unhealthiest industries around is the newspaper (print) industry. Most of its troubles are of its own making, but going by its matchless chutzpah, you would not think it was so
Google's antitrust proposal is not helping shopping rivals: EU antitrust chief
Google was slapped with a 2.4-billion-euro fine for favouring its own price comparison shopping service.
Spotify offers podcasters something that no other platform can offer: data on their listeners
Armed with this data, podcasters can seek better opportunities for monetising their podcasts.
Google Assistant is not ideal for generating ad-revenue: Google Business Chief Philipp Schindler
Responding to user searches out loud through Google Assistant is not ideal for generating revenue.
Facebook agrees to change its advertising platform to settle discrimination suit
Facebook will create a new advertising portal for ads linked to housing, employment and credit.
Refashioning India: Maitrayee Chaudhuri on shifts in media representation of women, sway of PR, advertising
In Refashioning India, Maitrayee Chaudhuri focuses on post-liberalised India, where a market-driven media witnessed phenomenal growth, and within which dramatic changes in the manner in which men and women were represented occurred
AT&T pulls ads from YouTube over row involving content showing child exploitation
AT&T Inc pulled all its advertising from Alphabet Inc’s YouTube for the second time in two years.
Google, Facebook, Twitter and Mozilla must do more to combat fake news says EU
The European Commission also lamented the absence of advertisers signing up to the pact.
Facebook brings political advertising rules to India ahead of the 2019 elections
Facebook's new rules and tools are an effort towards curbing election interference to India.
Alyque Padamsee passes away at 90: Theatre personality, actor and ad man was brains behind several iconic campaigns
Alyque Padamsee is best known for his work with brands like Liril and Bajaj, as well as his role as Muhammad Ali Jinnah in Richard Attenborough's Gandhi
Facebook is 'better prepared' for elections, even for India: Mark Zuckerberg
Zuckerberg outlines the main efforts that Facebook is focused on to prevent election interference.
Facebook rolls out tool to let journalists, researchers scrutinise political ads
Facebook wants to make advertising more transparent to help prevent abuse during elections.
YouTube to offer cash to top creators if they use and promote new features
YouTube really wants to prove to its creators that it’s more than just an advertising business.
Advertising firm WPP to acquire mobile marketing agency Madhouse; sells stakes in Rediffusion JVs
WPP's companies Sudler, Wunderman and Y&R, which now operate as joint venture agencies with Rediffusion, will be developed as wholly-owned agencies
YouTube plans scripted series for international markets including India and Japan
YouTube already has released a handful of original shows in South Korea and one in India.
Twitter tests new advertising strategy for boosting revenue from trending topics
The "Promoted Trend Spotlight" ads are bought as an add-on to the existing "Promoted Trends" ads.