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A Dam Scandal: Pakistan raised Rs 9 billion for a dam, spent Rs 14 billion on advertisements for it
Fp Explainers •Pakistan's parliament has summoned former Chief Justice Saqib Nisar to provide an explanation regarding the Diamer-Bhasha Dam Fund that was established during his time in the top judicial position. In 2018, he initiated crowd-funding for the project, stating that it would help counter water woes
Google to update its policy, restrict advertising of unauthorized tracking technology
•Google's updated policy is expected to come into effect globally on 11 August.
Beyond Unilever's cosmetic renaming of Fair & Lovely, brand must redress years of profiting off India's dark skin stigma
Anuradha Sengupta •Let’s seize the opportunity to get Fair & Lovely to repair the damage it has caused, writes Anuradha SenGupta
Coronavirus outbreak isn't responsible for newspaper industry woes; over-reliance on ads and poor pricing strategy to blame
Vedam Jaishankar •In these times of the coronavirus pandemic, one of the unhealthiest industries around is the newspaper (print) industry. Most of its troubles are of its own making, but going by its matchless chutzpah, you would not think it was so
Who has the fairest vagina of them all?
Chaudhry •The campaign to eliminate the scourge of darkness has extended to every nook and cranny of a woman's body. It was only a matter of time before we breached the final frontier: our colour-challenged yonis.
Google's antitrust proposal is not helping shopping rivals: EU antitrust chief
•Google was slapped with a 2.4-billion-euro fine for favouring its own price comparison shopping service.
Spotify offers podcasters something that no other platform can offer: data on their listeners
Tech2 News Staff •Armed with this data, podcasters can seek better opportunities for monetising their podcasts.
Google Assistant is not ideal for generating ad-revenue: Google Business Chief Philipp Schindler
•Responding to user searches out loud through Google Assistant is not ideal for generating revenue.
Facebook agrees to change its advertising platform to settle discrimination suit
•Facebook will create a new advertising portal for ads linked to housing, employment and credit.
Refashioning India: Maitrayee Chaudhuri on shifts in media representation of women, sway of PR, advertising
Pritam Singh •In Refashioning India, Maitrayee Chaudhuri focuses on post-liberalised India, where a market-driven media witnessed phenomenal growth, and within which dramatic changes in the manner in which men and women were represented occurred