Ad Blocker

Mozilla is planning on introducing a native in-page pop-up blocker in its Firefox browser

While select adblockers allow users to automatically detect pop-ups and then dismiss them, Mozilla intends to work on a native solution.

Google Chrome will be updated to include a native ad-blocker from 15 February; here's how it works

Google will evaluate, inform and then allow websites to fix the problems before blocking the ads. The evaluation will result in either a pass, warning or failing.

Advertising groups criticise Apple's plan to integrate a cookie-blocking technology into its web browser Safari

Major advertising groups in the US have criticised Apple's plan to integrate a cookie-blocking technology into the new version of its web browser Safari.

Google is planning to build Ad-blocker inside Chrome next year; plans to use it as a quality filter

Coalition for Better Ads’, a group that consists of Google, News Corp, The Washington Post and Facebook is responsible for determining what ads meet the standards.

Publishers across US and Europe are supporting Google's move for built-in ad-blocker in Chrome

The move comes after Google was recently criticized for placement of ads on its video hosting platform YouTube.

Twitch introduces SureStream for video ad delivery that can bypass ad blockers

Twitch is taking control of the video ad delivery process on its streams with the gradual roll out of a new technology called SureStream.

Ad blocker usage on the rise, says study

Ad blocking is never a good news for those who earn their living online. Now, a new study by Adobe and PageFair (via Mashable) reveals that ad blocking has jumped by 11 percent in the past year.

Trai plans to act against auto-play video ads on the internet

Auto-playing video advertisements are an annoyance which we have to deal with on a daily basis. Apart from being unwanted, a lot of these video adds end up using up a lot of data without our knowledge and pushing up our data bills.

Facebook wants to bypass adblockers by disguising ads as organic content

In a move seen in favour of publishers, Facebook introduced a technology by which the advertisements on the platform would bypass the adblockers on desktop browsers.

Former Mozilla CEO launches Brave, a web browser that blocks all ads

Former Mozilla CEO Brendan Eich has unveiled a solution to block those annoying ads that mar the Web browsing experience.