Google is planning to build an ad-blocker inside Google Chrome starting next year. The company detailed that the ad-blocker will work as a quality filter to ensure that websites are more responsible while adding advertisements by ensuring that the ads are not annoying or intrusive to the users. According to a report by The Verge, the company is planning to clean up the internet as the number of websites that bombard users with annoying advertisements has increased significantly over the years.
The company clarified that it will not block all the ads. Instead, it will only block the ads that are not following a fixed standard for the ads. The interesting thing to note here is that the company will also block the advertisements offered by Google itself that don’t meet the standard. The report confirms that the blocker will work on desktop as well as mobile. It is providing publishers with a tool so that they can check if their websites meet the standards or not.
‘Coalition for Better Ads’, a group that consists of Google, News Corp, The Washington Post and Facebook is responsible for determining what ads meet the standards. The thing to note here is that even though this is a good move on part of Google to ensure that web publishers are providing a good experience to users which will lead to decrease in the instances of mass-ad blocking. But, this will also give Google an incredible amount of power on what kind of advertisements are acceptable and available on the internet extending its dominance over the online advertising space.