Padman aims to deal with menstruation taboo but over 50% young women in rural India use unhygienic methods of protection

By Angel Mohan

Mumbai: More than half of young women in rural India use home-based or unsanitary methods of menstrual protection, according to national health data.

Of the 166,064 rural women aged 15-24 years surveyed for the National Family Health Survey, 2015-16 (NFHS-4), 51.8 percent relied on materials such as old fabric, rags, sand, ash, and hay to manage menstruation.

As Padman – a film about a man who revolutionised the manufacturing of sanitary napkins – hits cinemas, we analyse the menstrual protection methods used by Indian women.

Menstruation is a biological process experienced by all adolescent girls and women, yet it is not spoken about openly because of causing embarrassment and shame.

Using unhygienic methods not only increases the chances of menstruation-related infections but also severely restricts girls and women from performing their daily tasks such as going to school or working in the fields, showed the 2014 Spot On report by Dasra, a philanthropic organisation.

The government's scheme for promotion of menstrual hygiene under the National Health Mission has been decentralised to states, but the utilisation of funds has been poor.

Further, the issue of disposal of non-biodegradable pads remains unaddressed.

 Padman aims to deal with menstruation taboo but over 50% young women in rural India use unhygienic methods of protection

Akshay Kumar in a still from Padman trailer. YouTube screengrab

With more education, a shift to hygienic methods

Of 25,318 young rural women with no schooling, only 20 percent used a hygienic method of menstrual protection. Of these, 88.8 percent prefer cloth while 13 percent said they use sanitary napkins.

With more years of education, the preference shifts to sanitary napkins and locally made napkins, data show.

Among rural women in the age group of 15-24 years with 12 or more years of education, 80 percent used a hygienic method for menstrual protection – 60 percent of them said they use a sanitary napkin while 43 percent said they use cloth. (As respondents choose more than one method, the total is above 100 percent).

Women from the highest wealth quintile – the top 20 percent of the population by income – are more than four times as likely to use a hygienic method of menstrual protection as women from the lowest wealth quintile (89 percent versus 21 percent).

Poor access to hygienic menstrual protection leads to dropouts

As many as 63 million adolescent Indian girls live in homes without toilets, forcing 66 percent of women to manage their menstruation in the open, according to the National Guidelines on Menstrual Hygiene Management 2015.

Lack of toilets and the taboo around menstruation forces girls to opt out of school once they reach puberty, impeding the growth of female literacy in India.

In 2014-15, the average annual dropout rate, in the upper primary level (grades VI-VIII) for girls was 4.6 percent while it was 3.49 percent for the boys, according to District Information System for Education.

In rural India, 23 percent of girls have listed menstruation as the chief reason for dropping out of school. As many as 28 percent of them said they do not go to school during their period because they lack clean and affordable protection, IndiaSpend reported in June 2017.

In 10 states, less than 50 percent rural women used hygienic menstrual protection

In ten states – Rajasthan, West Bengal, Jharkhand, Odisha, Chhattisgarh, Uttar Pradesh, Assam, Tripura, Madhya Pradesh and Bihar – less than 50 percent young rural women used hygienic menstrual protection methods, NFHS-4 data show. Bihar fared the worst (27.3 percent).

In 18 states, more than 80 percent young women in urban areas used hygienic protection methods, data shows.

Of the 78,436 urban women aged 15-24 years who were surveyed, 77.5 percent used a hygienic protection method, and 59.2 percent of them used a sanitary napkin.



In seven states – Andaman and Nicobar Islands, Chandigarh, NCT Delhi, Kerala, Mizoram, Puducherry and Tamil Nadu – 92 percent of the female population, on average, used hygienic methods of menstrual protection. Lakshadweep topped the list at 97.1 percent, IndiaSpend reported on June 19, 2017.

Taboo leads to ignorance, disease risk

The conversations on period management between mothers and daughters seemed non-existent or limited to the very basic advice, according to this 2012 survey conducted during Great WASH Yatra.

The survey was conducted across eight locations in five Indian states, and was organised by Water Supply and Sanitation Collaborative Council and Wash United, organisations working to improve sanitation and hygiene.

As many as 71 percent of girls report having no knowledge of menstruation before their first period, according to the 2014 Dasra report quoted above. Their mothers, who can ideally guide them, are typically ignorant of hygienic practices themselves. They often overlook the importance of a healthy diet in preventing common menstrual problems such as anaemia and the associated fatigue, irregular periods and hygiene-related infections, the report said.


Also, 70 percent of Indian mothers consider menstruation "dirty", this 2014 study found.

Lack of knowledge about the physiology of menstruation extends beyond the family to teachers and frontline health workers, according to this 2011 study conducted by UNICEF. Teachers often find the topic of menstruation embarrassing to discuss in a classroom setting and in many cases, they are themselves not scientifically oriented towards it.

Due to lack of reporting, there is a higher chance of under-diagnosis of serious conditions, which if untreated may have significant effects on both the reproductive health and productivity of women, according to the 2014 Dasra report quoted above.

In the slums of western Maharashtra, a majority of the menstruating population suffered from at least one of the ‘common’ menstrual problems, but 74% did not seek any medical help, according to this 2013 cross-sectional study conducted among adolescent girls in the field practice area of Krishna Institute of Medical Sciences in Karad, western Maharashtra.

Disposal of menstrual waste remains an issue

"Only 12 percent of the 355 million women of menstruating age in India can afford disposable sanitary napkins," The Hindu reported in April 2013. "But, conservatively, these 42.6 million women will throw 21.3 billion sanitary napkins into a landfill in their lives."

In the absence of proper disposal mechanism, users may throw menstrual waste in the latrine or pit, put it in their school bag or dispose it off discreetly in open drains, fields or water bodies, which can create blockages in sanitation systems.

In the case of reusable menstrual solutions, a big challenge for girls would be the need for access to soap and water to wash the product, as well as a discreet place to dry it, according to this 2016 paper published by FSG, a social change-driven consulting firm.

High content of non-biodegradable components makes the disposal of commercial pads a matter of concern, according to this 2015 research study published in the British Medical Journal. Commercial pad makers currently have not adapted their products to ensure safe disposal under all circumstances, the study said.

If these non-biodegradable napkins were to become available to all women of menstruating age, India would produce 580,000 tons of menstrual waste every year, most of which would end up in water bodies or be burned along with other domestic waste, according to the 2014 Dasra report quoted above.



How a social enterprise is changing attitudes, practices in rural India



Aakar Innovations, based in Mumbai, is changing attitudes and practices around menstrual hygiene.


Incubated at the Centre for Innovation, Incubation, and Entrepreneurship at Indian Institute of Management, Ahmedabad, in 2010, it is a “hybrid social enterprise” that enables women to produce and distribute affordable, fully compostable sanitary napkins.


“We are running (a) behavioural change programme to also introduce concepts of menstrual hygiene, change attitudes and practices towards demand, use and disposal of pads and build an eco-system that enhances the agency of girls and women,” Jaydeep Mandal, founder and managing director of Aakar Innovations, told FactChecker.


Currently running in 14 states and involving more than 600 women, Aakar Innovations sets up sanitary napkin production units in rural and slum areas that generate employment for 12-14 women directly and involve another 30-40 women to create demand and distribute the product. Women run the factory, design strategy for production, sales and marketing.


Aakar Innovations_620


A group of women at a sanitary pad production unit of Aakar Innovations.


Aakar Innovations provides machinery and raw material, and trains local women on entrepreneurial skills.


It also raises awareness of stakeholders such as schools, anganwadis (government-run daycare centres), health workers, women’s groups and self-help groups through its non-profit arm, Aakar Social Ventures, that implements behavioural programmes in slums and village communities.



Funds for menstrual hygiene underutilised

The scheme for promotion of menstrual hygiene is being implemented under National Health Mission in over 17 states as of 2016-17.

However, the average utilisation of funds across the country has been less than 50% in three years to 2016-17, our analysis shows.


Utilisation Of Funds For Menstrual Hygiene
2014-15 2015-16 2016-17
State Groups Funds approved (Rs crore) Utilised (Rs crore) Utilised (In %) Funds approved (Rs crore) Utilised (Rs crore) Utilised (In %) Funds approved (Rs crore) Utilised (Rs crore) Utilised (In %)
Empowered Action Group 1601.1 117.8 7.36 1395.7 456.9 32.74 1103.7 401.4 36.37
North East States 517.5 0 0 358.1 351.6 98.18 421.7 0 0
Non-Focus States 282.5 37.2 13.17 1610 200 12.42 2176.6 318.2 14.62
Union Territories 2433.1 179.1 7.36 3386.4 1009.1 29.8 3703.8 730 19.71

Source: Lok Sabha
Empowered Action Group: Bihar, Uttar Pradesh, Uttarakhand, Chhattisgarh, Himachal Pradesh, Jammu and Kashmir, Jharkhand, Madhya Pradesh, Orissa, Rajasthan.
North East States: Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura
Non-focus states: Andhra Pradesh, Goa, Gujarat, Haryana, Karnataka, Kerala, Maharashtra, Punjab, Tamil Nadu, Telangana, West Bengal
Union territories: Delhi, Chandigarh, Andaman and Nicobar Islands, Daman and Diu, Dadra and Nagar Haveli, Lakshadweep and Puducherry


Further, 73 percent of sanitary napkins supplied by the Centre were lying unutilised in Gujarat, and sanitary napkins were not distributed in Chhattisgarh, according to a 2015 report (for 2011-12 to 2013-14) from the Comptroller and Auditor General, the government’s auditor quoted in this Lok Sabha reply.

Mohan is an intern with IndiaSpend and FactChecker. With inputs from Swagata Yadavar, principal correspondent with IndiaSpend and FactChecker

Updated Date: Feb 10, 2018 13:19:00 IST