 "SS Rajamouli shoots key sequences of 'Varanasi' at Nagarjuna's Annapurna Studios: Decoding the filmmaker's vision for Mahesh Babu-Priyanka Chopra's film")
A new chapter in Indian filmmaking is taking shape at Annapurna Studios, one of India’s most respected and pioneering entertainment institutions. The studio has introduced the country’s most advanced Motion Capture facility, marking a significant step forward in India’s creative and technological evolution.
Christened as A&M MoCap Lab, this facility is the result of a partnership between renowned actor Akkineni Nagarjuna’s Annapurna Studios and visionary producer Shobu Yarlagadda’s Mihira Visual Labs. The facility is powered by Hollywood’s leading motion capture technology partner Animatrik Film Design.
On Wednesday, SS Rajamouli introduced the A&M Motion Capture facility and explained how key sequences of his upcoming film Varanasi, starring Mahesh Babu and Priyanka Chopra Jonas, were shot using the technology. He also shared the first ever glimpse of the Motion Capture facility, highlighting how this technology is shaping the scale and ambition of Indian storytelling.
Rajamouli, who had earlier launched India’s first Dolby cinema processing facility at Annapurna Studios, spoke about how the Motion Capture facility represents a defining moment for filmmakers in the country.
What the filmmaker said
“India has always had some of the world’s best technicians contributing to major global productions, but what we lacked was an advanced facility right here at home. When I look back at some of my previous films like Bahubali, Eega etc., I reminisce how I could have made them even better if I had access to motion capture technology back then in India,” Rajamouli said.
“With the introduction of A&M’s Motion Capture technology, that gap has finally been bridged. This will change how Indian filmmakers envision and execute their stories as we will no longer need to outsource. I have visited several Motion Capture facilities across the world, but what A&M offers is the perfect blend of precision and performance. We utilized this facility in the making of crucial sequences in Varanasi, and the results were simply fantastic,” the filmmaker added.
Games
View AllNagarjuna stands by Rajamouli
“For decades, Indian filmmakers have aspired to tell large scale stories that match global standards, but access to high end technology was often a limitation. At Annapurna Studios, our vision has always been to stay at the forefront of film making technology by bringing creativity and innovation together. At a time when Indian cinema is reaching audiences across the world, we wanted to raise the bar even higher. With A&M, filmmakers can now bring everything from epic adventures to intricate science fiction dramas to life right here in Hyderabad.”
The introduction of the Motion Capture facility comes at a time when Annapurna Studios completed 50 years of its legacy in Indian cinema. Looking ahead, the studio aims to collaborate with Indian and international filmmakers, game developers, and animation studios seeking a production partner in Asia that delivers world class quality and speed.
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