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Explained: Why Bollywood biggies are failing big time at the box office
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  • Explained: Why Bollywood biggies are failing big time at the box office

Explained: Why Bollywood biggies are failing big time at the box office

Ganesh Aaglave • November 7, 2022, 13:20:53 IST
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It will be interesting to see how Bollywood performs in the last two months of 2022 as films like Cirkus, Drishyam 2 and Bhediya are expected to bring back the audience to the cinema halls.

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Explained: Why Bollywood biggies are failing big time at the box office

After a long rough patch, we saw Ranbir Kapoor’s Brahmastra: Part 1 Shiva giving Bollywood filmmakers a sigh of relief by doing a phenomenal business at the box office. However, post the Ayan Mukerji directorial many of the Hindi biggies underperformed at the ticket windows including Vikram Vedha, Goodbye, Doctor G, Ram Setu and Thank God. In fact, last Friday releases - Double XL, Phone Bhoot and Mili are also struggling at the box office. This scenario once again raises the big question of why Bollywood is not performing like in the pre-pandemic era. Well, here are crucial reasons for that. Remakes and audience connect Due to the OTT boom in the pandemic, audience has watched regional and international content while sitting at home with the help of dubbed versions and subtitles. And due to this, we have seen the remake of _Vikram Vedha_ despite featuring biggies like Hrithik Roshan and Saif Ali Khan failed to garner the desired footfalls in the cinema halls.

In addition to this, maximum films released in recent times didn’t grab the attention of the audience due to their niche appeal. These movies were primarily catering to Metro-cities and high-end multiplexes. At least, they were packaged like that. No mass elements Time and again, the audience has shown filmmakers that if the movie has mass elements with the right amount of emotional connection, they will flock to theatres to watch it. While Bollywood is still figuring out to make such kind of film, south industry has got the pulse of that and the success of films like _KGF 2_ , _Vikram_ , _Ponniyin Selvan_ , _Karthikeya 2_ , _RRR_ and _Kantara_ shows that.

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Well, it will be interesting to see how Bollywood performs in the last two months of 2022 as films like Cirkus, Drishyam 2 and Bhediya are expected to bring back the audience to the cinema halls. Read all the  Latest News ,  Trending News ,  Cricket News ,  Bollywood News ,  India News  and  Entertainment News  here. Follow us on  Facebook,  Twitter and  Instagram.

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Written by Ganesh Aaglave
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A cinephile, who loves, eats and breathes Bollywood and south cinema. Box Office specialist. Obsessed with numbers and trade business of the entertainment industry. see more

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