Yoga guru Baba Ramdev's Patanjali Ayurved, which has taken Indian FMCG market by storm, now seeks to take its products to China, Myanmar and Bangladesh, according to a report in the Mint newspaper. The company makes everything from noodles to biscuits to wheat and ghee but is not clear which products it plans to sell in China.
According to the report, the strategy of the company is to use the Sahibganj multi-modal terminal in Jharkhand to start exporting products to the East Asian nations.
A shipping ministry statement had earlier said that the multi modal terminal will have facilities including berthing space for two vessels, stockyard for storing, belt conveyor system with fixed hoppers, barge loader, shore protection works, roads, ramps and parking area, and terminal buildings. The terminal is being built by Larsen & Toubro.
Patanjali is in talks with the Inland Waterways Authority of India and shipping minister Nitin Gadkari to use the terminal, which will help it save logistic costs, said the Mint report.
China has been aggressively bombarding India with its cheap products be it toys, hardware, crackers to electronic appliances and also seriously dented many of the country’s home-grown industries. China is the world's largest trading nation in goods, with its exports in 2015 amounted to US $2276.5 billion.
Patanjali has been exporting select products to the UK, US, Canada and Mauritius and and has been receiving enquiries from the United Arab Emirates, Azerbhaijan and Iran, the Mint report said.
The company is on an aggressive expansion plan for which it has earmarked Rs 10,000 crore. It is considering manufacturing units in Andhra Pradesh, Karnataka, Maharashtra and Madhya Pradesh.
It is setting up the Patanjali Herbal and Mega Food Park at Balipara in Sonitpur which will manufacture a wide range of consumer products such as cosmetics, nutritional foods and kitchen essentials among others.
The company is setting up four industrial units in Vidharbha region of east Maharashtra, including in the backward district of Gadchiroli, The units will come up in Multi-modal International Cargo Hub and Airport at Nagpur (Mihan), Amravati and Katol, besides in Gadchiroli. The Maharashtra government has decided to provide 347 acres of land in Mihan to Patanjali Yogpeeth for setting up a food processing unit.
In Greater Noida, Patanjali is setting a Rs 2,000 crore 450-acre food park on the Yamuna Expressway in Greater Nodia. Baba Ramdev had said the group will enter into textiles sector with jeans and Indian wear as well.
Updated Date: Mar 16, 2017 14:30 PM