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Ease of doing business reality check: Why it is urgent to cut time to register businesses

India has jumped 30 places in the Ease of Doing Business rankings by the World Bank for 2018. What has helped India to get to the top 100 are its reforms in access to credit, power supplies and protection of minority investors. This is for the first time the country is surging to this spot. Though it has given the Narendra Modi government reasons to be happy, it has attracted much criticism from the Opposition. At Firstpost, we spoke with investors, founders and chief executive officers of startups to know their experience for a ground reality check.

In the first of our video interview series, we feature 1441 Pizzeria, a chain of pizza outlets by two young entrepreneurs Krishna Gupta and Istayak Ansari who tell us the hurdles on the journey to set up a startup. The idea for the Pizzeria was the brainchild of Gupta, managing director and co-founder, who along with his dad found wood-fired pizzas in Italy, which is a big hit with customers there.

"That set my dad and me thinking about starting a similar thin crust and wood-fired pizza chain in India. We roped in Istayak Ansari who we know for many years now and who is a co-founder in another startup with us," says Gupta.

1441 Pizzeria co-founders Krishna Mehta (left) and Istayak Ansari

1441 Pizzeria co-founders Krishna Gupta (left) and Istayak Ansari

1441 Pizzeria, so-named after the latitude and longitude of Naples - the city that inspired the pizzeria, started operations in Mumbai early this year and has opened one unit each in Fort and Lokhandwala in Mumbai. The third outlet opened on Friday at Lower Parel and the fourth one will open in Malad on 8 November. It has also opened two kiosks in Inox theatres. "We plan to open 22 outlets by end 2022," said Ansari.

"Our differentiation is that we allow the customers to choose unlimited toppings and offer authentic pizzas with an Italian chef on board," he says.

Expressing happiness over India's jump in ease of doing business rankings, Ansari feels that India has a 'long way to go' before it can reach the top 50. "I say that because the competition gets tougher as you climb up the rankings and for that we need to ease a few hurdles that impact businesses," he says.

Watch the video to find out how the duo evaluate the 10 parameters for the the ease of doing business.

Updated Date: Nov 06, 2017 14:26 PM

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