E-commerce strategy: The 3 pillars of success

E-commerce strategy: The 3 pillars of success

In an exclusive interview with Firstpost, Gartner’s Praveen Sengar talks about three major pillars – technology, process, and leadership – for digital commerce strategy, and what it takes to become an Amazon and Flipkart.

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E-commerce strategy: The 3 pillars of success

In an exclusive interview with Firstpost, Praveen Sengar, principal research analyst, Gartner, shares his insights on trends and  challenges in the Indian digital commerce market. He talks about three major pillars – technology, process, and leadership – for digital commerce strategy, and what it takes to become an Amazon and Flipkart.

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