Vikram Sakhuja: Aim to breach top five within three years globally

Anant Rangaswami April 29, 2014, 11:00:44 IST

Storyboard’s Anant Rangaswami recently caught up with Vikram Sakhuja, global CEO of Maxus. In a candid chat, Sakhuja elaborates on seamless integration of creative and media, and of traditional and digital - the most common concern clients face today. Further, Sakhuja explains the many advantages of Maxus being a ‘challenger’ brand and the disadvantages that its size bring. Watch the interview to know how Sakhuja deals with personal challenges of being a global CEO, his plans for Maxus to become the no.

Advertisement
Vikram Sakhuja: Aim to breach top five within three years globally

Storyboard’s Anant Rangaswami recently caught up with Vikram Sakhuja, global CEO of Maxus. In a candid chat, Sakhuja elaborates on seamless integration of creative and media, and of traditional and digital - the most common concern clients face today. Further, Sakhuja explains the many advantages of Maxus being a ‘challenger’ brand and the disadvantages that its size bring.

Watch the interview to know how Sakhuja deals with personal challenges of being a global CEO, his plans for Maxus to become the no. 5 or 6 media agency in the next three years, and about how he hopes to have a good run at Cannes Lions this year.

Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more

Latest News

Find us on YouTube

Subscribe

Top Shows