Storyboard’s Anant Rangaswami recently caught up with Vikram Sakhuja, global CEO of Maxus. In a candid chat, Sakhuja elaborates on seamless integration of creative and media, and of traditional and digital - the most common concern clients face today. Further, Sakhuja explains the many advantages of Maxus being a ‘challenger’ brand and the disadvantages that its size bring.
Watch the interview to know how Sakhuja deals with personal challenges of being a global CEO, his plans for Maxus to become the no. 5 or 6 media agency in the next three years, and about how he hopes to have a good run at Cannes Lions this year.
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