Saurabh Varma: Storytelling is at the heart of change in Leo Burnett
The big news from Indian advertising last week was the change of creative guard at Leo Burnett India. Former ECD of BBDO India, RajDeepak Das will now take over from KV Sridhar as the new chief creative officer of the agency. This, nearly six months after the agency got a new CEO in Saurabh Verma. Storyboard Editor Anant Rangaswami spoke to Verma on the implications of the decision to bring in new blood.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
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