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It has been a year of change for Reebok in India. Recovering from the 870 crore rupee scam that hit the sports goods maker in 2012, Reebok has restructured its business and repositioned the brand.
This week, the sportswear brand kicked off a marketing campaign that debuts its new logo, as well as the two new brand ambassadors - John Abraham and Nargis Fakhri. Here is the MD of Reebok India, Erick Haskel, on the company’s growth strategy and new positioning in conversation with Storyboard’s Pavni Mittal.
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