Brands News - Page 24

How Times of India Film Awards influences British Columbia elections

If TOIFA helps British Columbia winner Christy Clark get re-elected, perhaps the UPA should consider signing on the next edition of TOIFA, ahead of the Lok Sabha elections.

ODI retirement could affect Brand Sachin

While the number of brands Sachin Tendulkar endorses is not expected to change much in the wake of his retirement announcement, his fees might slide by as much as 50% in the coming years, according to reports

Will gamification solve your consumer loyalty issues?

Nike believes that more people will take up running and playing because of the FuelBand and thus would be in the market for Nike products.

Dear SRK: A survival guide for Bengal's new brand ambassador

Bengalis are scratching their heads about why Shah Rukh Khan has become their state's brand ambassador. But spare a thought for poor SRK. What did he do to deserve being saddled with Paschimbanga?

The Hindu finds an ad crass - but who defines 'crass'?

If crassness becomes a ground for refusing to accept an ad, a large percentage of ads that we see currently would never have made it.

Not tonight, darling, I've got 3G

Power cuts causing baby boom because couples have nothing to do but romp around. Sirji has the solution: switch to 3 G and reduce the population.

Are you being served? Down the black hole of India's customer service

The customer is always right. Except in India. We are a helpful people except when we are being paid to do it. Why is customer service so pathetic in India? Where's the morcha against it?

Ad-spotting: The five worst brand placements in Hindi films

Is it a film or a three-hour ad reel? Zindagi Na Milegi Dobara is just the latest offender to use movies as an excuse for shameless product placement.

Selling happiness: Why Warren Buffett will never sell Coke shares

Warren Buffett likes 'wonderful brands'.

The new guidelines for TV ratings are whimsical, slipshod and hasty

India needs a world class Television Audience Measurement system. The Policy Guidelines for Television Rating Agencies in India is a ham-handed document that won't help in the slightest.

Why TV channels will face audience measurement crisis soon

The current television audience measurement in India is conducted by WPP owned TAM India. The guidelines issued yesterday willy-nilly disqualify TAM India from conducting television audience measurement business in India.

Coca Cola talks in Hindi to all Indians--but why?

So why on earth is this ad appearing in the Chennai edition of The Times of India?

Delhi High Court bars IIPM from advertising without Court OK

The High Court order essentially prevents IIPM from releasing any advertising in any medium without the approval of the court to prevent students from being misled by what the UCG called 'dubious advertisements' to 'attract students deceptively'.

Cadbury ropes in Ranbir Kapoor as brand ambassador for Oreo

Cadbury India, a part of Mondelez International, today said it has roped in Bollywood actor Ranbir Kapoor and Tamil actor Karthi as brand ambassadors for its biscuit brand 'Oreo' in the country.