If you are an auto major, you are in for a rough ride. Last month saw car sales fall by 26% - the steepest fall in 12 years. While the auto industry continues to be one of the top 5 spenders in both television and print media, clearly they need to find newer ways of engaging with their consumers. Ford India then may just be on the right track with Urban Discoveries, a prelaunch campain for their SUV ECOSport.
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Updated Date: Dec 21, 2014 04:10:08 IST