Experiential marketing is a tool that has intrigued many an eager marketer. Quite simply, because if you can get it right, you engage with the consumer in a way that traditional media can only dream of. Storyboard asks the somewhat inevitable question - is India ready for such communication? To help answer that, Storyboard met two of India's biggest marketers - Chandramouli Venkatesan from Cadbury, and Visa's Shubhranshu Singh.
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Updated Date: Dec 21, 2014 04:10:05 IST