Here's a heads up on the Indian Premier League. Player auctions will take place on third February in Chennai. The BCCI and the broadcaster Multi Screen Media are going all out to rope in advertisors. So far, MSM has been able to rope in 3 brands, while the BCCI hasn't added anymore to the roster of ground sponsors after PepsiCo India and Vodafone came on in November. Animesh Das and Pavni Mittal have more details.
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Updated Date: Dec 21, 2014 04:09:44 IST