Two of Network18’s properties bagged a Gold Abby each in the recently concluded Goafest 2014. Our portal Firstpost.com bagged a Gold under the ‘Best Use of Integration of User Generated Content’for the #TalkDontJustType campaign. Conceptualised by Contract India for Firstpost You Speak, ( www.firstpost.com/YouSpeak ), the initiative encouraged readers to comment via video and participate in conversations on the site.
View the promo here:
Our magazine _Forbes India_bagged a Publisher Abby under the Best Brand Innovation in Magazines Printed or Online for the Volvo Cars Video in Print campaign. The entry, also bagging a Gold, drew up a list of selected readers and gave them a multimedia experience combining print and video. The Forbes India issue was encased in a box that revealed a customized tablet with Volvo’s branding after opening it. The tablet went on to play Volvo’s philosophy and introduced its Sedan and SUV variants through an audio-visual medium.
This was the inaugural edition of the Publisher Abbys.