You like the ditto ad — ditto!

[caption id=“attachment_232189” align=“alignleft” width=“380” caption=“The ditto ad.”]  [/caption] I’m an unabashed lover of great print ads and fierce critic of bad ones, as can be seen by the number of times I’ve written about the category. Here are some of them: Bru – Bad ad Suhel Seth: Great ad Benetton: Shock ads The Hindu: Bad ad As a category, print is getting more and more unglamorous, with the result that few talented creatives in advertising agencies like to work on them. To compound matters, few marketing professionals spend time with print. As a result, most of the print ads are pedestrian, many are rank bad, and just a few of them are truly memorable ads. There are more, and we won’t waste time on them. Instead, lets take a look at another great ad. [caption id=“attachment_232124” align=“alignleft” width=“350” caption=“Ad. Page1.”]  [/caption]                             This ad appeared on the front page of Bombay Times. It’s unusual, in that it is all copy – and there is no client logo. There’s a lovely tease (and a tease that is pertinent to readers of such supplements as the Bombay Times) and you want to know more… …. What is this a campaign for? What is ‘it’ that you can do at all these disparate places? It’s a tantalizing hint, but it can’t be that…. … then what is it? And you turn the page, and this is what you see. [caption id=“attachment_232147” align=“alignleft” width=“350” caption=“Ad page 2”]  [/caption]                             Well, well, well. It’s for ditto tv, TV that you can watch anywhere, in the various places and the situations that the first page listed. And more. Great stuff from Percept H. Great placement by the media agency as well. And great results. As this is being written, over 3,000 had registered and ditto tv was 11th in the App Store. Screw those who are upset with the ad. It’s targeted well, and speaks to them — and they like it.