 "Suhel Seth has a very small one…")
… says the headline of a print ad created by Equus Red Cell, a creative shop founded by Seth and his brother Swapan and now run by Swapan. No, they haven’t fallen out. Suhel Seth’s consultancy firm, Counselage, needed an advertisement created for the Jaipur Literary Festival official brochure which needed to highlight the fact that though Counselage was relatively unknown and had just a handful of clients, the smallness (and the quality) of the client list was a selling proposition. [caption id=“attachment_198877” align=“alignleft” width=“380” caption=“The ad could do wonders for Conselage. Bestmediainfo”]  [/caption] By implication, Suhel, who runs Counselage, would be able to devote time and attention to the entire roster of clients, as opposed to consultancies which had a longer list — with their attention spread over more clients. Whether this ad (Seth has been reported as saying that, encouraged by the reaction, he would use this ad as a campaign idea for Counselage) gets him new clients and enquiries, is not easy to answer. But the ad could do wonders for Swapan. It’ll at least make the shortlists for the print category in awards shows. Swapan has a very big one. Big idea, that is.
Suhel Seth’s consultancy firm needed an advertisement created for the Jaipur Literary Festival official brochure, which needed to highlight the fact that though Counselage was relatively unknown, the smallness (and the quality) of the client list was a selling proposition.
Anant Rangaswami was, until recently, the editor of Campaign India magazine, of which Anant was also the founding editor. Campaign India is now arguably India's most respected publication in the advertising and media space. Anant has over 20 years experience in media and advertising. He began in Madras, for STAR TV, moving on as Regional Manager, South for Sony’s SET and finally as Chief Manager at BCCL’s Times Television and Times FM. He then moved to advertising, rising to the post of Associate Vice President at TBWA India. Anant then made the leap into journalism, taking over as editor of what is now Campaign India's competitive publication, Impact. Anant teaches regularly and is a prolific blogger and author of Watching from the sidelines. see more
 "Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty")
 "Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched")
 "Who is CP Radhakrishnan, India's next vice-president?")
 "Israel informed US ahead of strikes on Hamas leaders in Doha, says White House")
 "Israel targets top Hamas leaders in Doha; Qatar, Iran condemn strike as violation of sovereignty")
 "Nepal: Oli to continue until new PM is sworn in, nation on edge as all branches of govt torched")
 "Who is CP Radhakrishnan, India's next vice-president?")
 "Israel informed US ahead of strikes on Hamas leaders in Doha, says White House")
](https://images.firstpost.com/wp-content/uploads/2012/01/SuhelSethAd_Bestmediainfo_380.jpg){kind=link}