Watch: Britain is saying no to gender stereotypes in ads, should India be next?

The United Kingdom's Advertising Standards Authority (ASA) has vowed to take a tougher line on gender stereotypes in advertisements, arguing that they are harmful to society.

Currently, a lot of ads show women as inappropriately sexualised or being left with the sole responsibility of household chores. The ASA wants to remove them, citing their influence on society, especially on children below eight.

The Committee of Advertising Practice, which sets British advertising standards, will form new standards, which will then be enforced by the ASA.
India faces similar problems with its ads reeking of sexism and stereotypes. While advertisers have tried to move beyond the ‘chai-making’, ‘dirty clothes washing’ image of women, there still exist umpteen cases of blatant stereotyping in Indian ads.

Should India follow UK’s path and come down strong against ads spreading unreal body standards and assigning gender roles?

Updated Date: Jul 27, 2017 19:14 PM

Also Watch

Social Media Star: Abhishek Bachchan, Varun Grover reveal how they handle selfies, trolls and broccoli
  • Monday, July 16, 2018 It's a Wrap: Soorma star Diljit Dosanjh and Hockey legend Sandeep Singh in conversation with Parul Sharma
  • Monday, July 16, 2018 Watch: Dalit man in Uttar Pradesh defies decades of prejudice by taking out baraat in Thakur-dominated Nizampur village
  • Monday, July 16, 2018 India's water crisis: After govt apathy, Odisha farmer carves out 3-km canal from hills to tackle scarcity in village
  • Sunday, July 15, 2018 Maurizio Sarri, named as new Chelsea manager, is owner Roman Abramovich's latest gamble in quest for 'perfect football'

Also See