NEW YORK: Riding galaxy-sized expectations, the new “Star Wars” movie is already setting records for pre-opening ticket sales, with still a month to go. But does that mean the movie’s destined to be the biggest of all time?
Though several signs point in that direction, the outcome isn’t guaranteed.
The movie is on track to have the biggest December opening ever, topping “The Hobbit: An Unexpected Journey,” which took in $85 million in the U.S. and Canada on its opening weekend in December 2012.
See ‘The Force Awakens’ trailer created by a US Navy crew. The real thing is on 18 December.
Ticket seller Fandango says advance ticket sales for “Star Wars: Episode VII — The Force Awakens” has already topped every other movie, though it didn’t provide figures. Imax says it has sold $18 million domestically, double the previous record. Imax receipts account for a third of pre-release sales for this movie, putting the domestic total at more than $50 million.
Whether it bests the biggest grosser of all time — “Avatar,” with $2.8 billion worldwide — depends on word of mouth and whether fans love it enough to watch it multiple times through the new year.
10 fan theories
The plot has been kept under tight wraps but fans who cannot wait for 18 December have rushed to fill the void. TIME magazine has 10 fascinating fan-theories on The Force Awakens.
“Star Wars” will have the advantage of having weak competition for months. Marvel’s “Deadpool” doesn’t come out until mid-February, while Warner Bros.’ “Batman v Superman: Dawn of Justice” isn’t out until late March.
“I think it’s going to own January,” said Erik Davis, managing editor of Fandango, one of the nation’s largest online ticket retailers. “I know one guy who has nine tickets to see it in the first week alone. That’s what we’re talking about.”
A single ticket in big cities can cost $25 or more after paying for extras like Imax and 3-D.
Social media activity is also off the charts, according to entertainment news website Moviepilot Inc.
Exactly a month from release, “The Force Awakens” had 405 million trailer and teaser views on Facebook and YouTube. That’s 87 percent more than this summer’s “Jurassic World,” which opened domestically with a record $208.8 million in ticket sales and owns the all-time No. 3 spot with $1.7 billion worldwide. No. 2 is “Titanic,” at $2.1 billion.
What’s more, the 178,000 weekly searches for the movie on Google is more than three times as high as “Jurassic World,” which had 51,800 weekly searches a month from release, according to Moviepilot.
“People are searching and craving and demanding content,” Moviepilot CEO Tobi Bauckhage said. “That’s a very strong signal.”
To be sure, December releases tend to be smaller than in the summer, so coming out on top may take a marathon rather than a sprint.
As for the all-time high, one thing “Avatar” had going for it: It rode a wave of consumer interest in 3-D, which costs a few dollars more than regular tickets. That frenzy has largely cooled off. Traditionalists with a nostalgia for the originals might prefer 2-D screenings, especially with director J.J. Abrams’ use of more realistic-looking special effects like puppetry.
George Lucas - hard feelings
The Walt Disney Co., which owns “Star Wars” maker Lucasfilm, declined to comment.
George Lucas has compared his retirement from Star Wars to a break-up where there are bound to be hard feelings. He handed over Lucasfilm and the future of his galactic saga to The Walt Disney Co. for $4 billion in 2012.
Advance sales don’t always equate to record grosses. The first installment of “The Hunger Games” was the leader in advance sales, but topped out at a worldwide gross of $693 million, not even in the all-time Top 10.
What “The Force Awakens” benefits from, however, is interest that now spans multiple generations. The movie also has a much bigger Chinese box office to tap. “Avatar” pulled down a monstrous $204 million in China through 2010, but the theatrical market there is now at least three times as big.
The big unknown is that no one’s actually seen the movie yet.
It could make the difference between the so-so reaction to the “Star Wars” prequels in Episodes 1 to 3 — with heavily parodied characters like Jar Jar Binks and video-game-like action scenes — and the satisfying revival that fans are hoping for.
“The brand name alone and the excitement for the franchise will get huge numbers in the door,” Rentrak senior media analyst Paul Dergarabedian said. “But for very long-term prospects, you have to have a movie that delivers.”
Quick fix for new Star Wars converts
For Star Wars newbies, a quick fix on the latest movie: The Force Awakens is an upcoming American epic space opera - the seventh installment in the main Star Wars film series. It stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew, and Max von Sydow. The story is set approximately 30 years after the events of Return of the Jedi (1983).
The Force Awakens is the first film in the Star Wars sequel trilogy, announced after The Walt Disney Company’s acquisition of Lucasfilm in October 2012. The film is produced by Abrams, his long-time collaborator Bryan Burk, and Lucasfilm president Kathleen Kennedy. Abrams co-wrote the film with Lawrence Kasdan, who co-wrote the original trilogy films The Empire Strikes Back (1980) and Return of the Jedi. Abrams and Kasdan rewrote an initial script by Michael Arndt. John Williams, composer and conductor of the previous six films, returns to compose the film score. Star Wars creator George Lucas served as creative consultant during the film’s early production stages.
With AP inputs