Video Search Engine, Coull.tv. Launches

A UK media company, Coull, has launched what it calls ’the world’s first intelligent online video search site’, coull.tv , which allows users to search video for specific moments. The web-based service enables users to click directly on moving objects and tag and comment on them, with content ranging from home movies to TV broadcasts and commercials.

Irfon Watkins, CEO of Coull, says, “coull.tv addresses the next logical link in the video search chain. This is the first time that viewers are able to search video, and be directed to, specific objects within a video. Previously search would only uncover the complete video, leaving it to the viewer to search for the desired segment. Also, it adds a further layer of never-before-seen interactivity, with it being possible to click directly on objects of interest during video play.

The ‘video activator’ application in coull.tv can be freely downloaded, allowing any user to make objects within a video interactive. Each interactive element in the video can then be tagged with keywords or phrases, or linked to products on e-commerce sites. Video content can then be freely uploaded to the coull.tv site, and streamed free of charge. Moreover, a version of coull.tv is also available to brand owners and marketers, enabling them to click on objects within a moving video and link it directly to their own specific micro-site or product page.

The video search engine also includes tools to add intuitive features to the search tool and enhance the community element of the site. This includes a density bar that highlights community tagging, commenting and other activity, indicating when interactive elements are coming up, during play. Viewers will also be able to comment on objects and rate videos as a whole.