IANSMar 03, 2017 18:03:53 IST
Twitter has partnered with ESL and Dreamhack - two of the biggest organisations in the pro-gaming world - to live stream tournaments and other e-sports events. More than 15 events in the ESL One, Intel Extreme Masters (IEM) and DreamHack circuits will be live streamed globally on Twitter and connected devices.
Intel Extreme Masters Katowice, kicking off on Saturday, will be the first tournament to be live streamed on Twitter through the deal. "Esports is growing at a rapid pace and we see this collaboration as a way to tap into the engaged audience of gamers that are already using Twitter as a primary source of content," said Anthony Noto, COO at Twitter.
In addition to all Intel Extreme Masters and ESL One tournament content, ESL will also produce live original content for Twitter, including a weekly 30-minute show featuring highlights and behind-the-scenes footage. All DreamHack events will also be live streamed, starting with DreamHack Austin in April.
"Twitter is a very strong esports platform, where many of our fans and followers already engage with DreamHack events," added Marcus Lindmark, CEO and President at DreamHack. The live content on Twitter will be available globally at esl.twitter.com, iem.twitter.com, and dreamhack.twitter.com.
The live streams on Twitter will also include advertising packages with TV style ad spots combined with original highlight and recap clips that advertisers can sponsor and promote on Twitter, the company added.
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