StumbleUpon Offers Personalized Discovery

StumbleUpon has released StumbleThru, a new way to explore personalized content within sites such as Flickr, MySpace, Wikipedia, and YouTube.

StumbleThru allows users to target their Stumbling to specific domains and uses the same thumbs-up and thumbs-down rating system used by StumbleUpon to form collaborative opinions on the quality of articles, pages, photos, and videos. As a result, users find great content without using inefficient search engines that can return unrelated results.

The StumbleUpon community of more than 2 million individuals has recommended more than 9 million sites.

“The collaborative nature of Web 2.0 sites like YouTube and Wikipedia means that content is constantly being generated by millions of users,” said David Feller, vice president, Marketing at StumbleUpon. “StumbleThru provides users the ability to skip the clutter and unearth only the best that these domains have to offer.”

“StumbleUpon is blazing a path towards a more personalized Web and StumbleThru is an important step in that direction,” said Carla Thompson, analyst at The Guidewire Group. “StumbleThru has immediate mass appeal, filtering through the noise to get people the content they want.”

StumbleThru is currently available for some of the most popular sites on the Web including Flickr, MySpace, Wikipedia, YouTube, BBC, CNN, PBS, The Onion, Physorg and more. More domains will be added in the near future.

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