Samsung Exynos chipsets will be powering Audi's next-gen car infotainment systems

Samsung's Exynos chips are not just meant for smartphones anymore. The Korean tech giant has announced that Exynos chips will now be powering the in-car infotainment systems in the next generation of Audi vehicles. Samsung Electronics will soon start focussing on the semiconductors-for-cars market.


Samsung's Exynos chips are not just meant for smartphones anymore. The Korean tech giant has announced that Exynos chips will now be powering the in-car infotainment systems in the next generation of Audi vehicles. Samsung Electronics will soon start focussing on the semiconductors-for-cars market.

According to Samsung, the Exynos chips can power multiple displays (up to four) and work with multiple operating systems in a car. In addition to that the chipsets have proven graphics capabilities and also provide quick read and write speeds according to Samsung.

Samsung is looking at the automobile market with a renewed interest. Its series of acquisitions such as acquiring audio-maker Harman for $8bn recently, or its investment in Chinese electric car maker BYD to supply it with chips as well, is a clear sign.

Samsung's subsidiaries such as Samsung Display has been making display panels for the car market. The Samsung SDI has been making car batteries for electric cars. Samsung also has a co-operation agreement with German carmaker BMW.

"Through the Audi Progressive Secmiconductor Program (PSCP), Samsung and Audi will work together to bring the best in-vehicle infotainment experience at the automotive quality level expected from the Audi brand," said Alfons Pfaller, head of infotainment development at Audi.


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