Paytm announced that it has launched ‘Movies under Rs. 100’, a special segment for shows with ticket prices below Rs. 100. The segment has been launched with the aim of making movie ticketing accessible for a wider set of customers including families and college goers among others.
“This service is aimed at offering customers the movie going experience at an affordable price. The initial response is very encouraging, and we are seeing usage especially among college goers, young couples and families,” said Madhur Deora, Paytm's Chief Financial Officer.
According to the company Paytm Movies has clocked more than Rs. 400 crore in revenue within a year of launch and is available in more than 3500 screens across 550 cities in the country. Japan’s SoftBank Group recently invested $1.4 billion in the parent of Paytm, giving the digital paymentMadhur Deoras start-up a boost in a bid to expand its user base and maintain its market lead. Paytm had also launched its payments bank with cash back on deposits. zero fees on online transactions and no minimum balance requirement.